This Youtube Sniper Strategy works in any marketing, in any niche, with any product. Check it out!

If you like this stuff, and want more of it, make sure to sign up here, at Leveling Up Affiliates, and you’ll be invited to the calls for free!

{ 125 comments }


 

Email marketing goes in waves.  Every now and then, we read reports and blogs posts telling us that email is dead and building a solid list is a waste of time.

I have to wholeheartedly disagree.  It doesn’t matter what niche or business you’re in, your prospect and client database is one of your most valuable assets.  In the online world, that database is your list.

After talking to clients over the years, there’s lots of confusion over what’s the best way to build a list, store a list and market to a list.  So, I thought I’d put a quick post together describing the email list software available that are actually pretty good!

Email List Software

A good email list software provider or an email marketing list provider is the company that stores and allows you to maintain your list.  They provide you with all the double opt-in protection, autoresponders and the ability to do broadcast messages.

In short, the list service is your one location for email marketing.

Now, some services are dedicated to email lists only.  Others tie in services like CRM software, merchant gateways and shopping carts.

I have three favorite email list software platforms that I have my clients set up on:

Constant Contact

Constant Contact is my first recommendation for people looking to do monthly email newsletters/information bulletins for their clients.  This might be something as simple as event announcements or sales and promotions.

For instance, I’ve done a lot of work with a sewing shop in the last few years.  Things like bringing them online, helping them through social marketing and list building, etc.  i pointed them to Constant Contact because it’s dead simple to use and they really just needed to send out monthly bulletins.  They weren’t doing any hard-core marketing through it.

Aweber

Aweber is my favorite out of the email list services because it’s cheap, allows autoresponders, and has great deliverability rates.

Besides doing all the normal broadcast type stuff, Aweber lets you set up a sequential series of emails that go out at a predetermined time.  For instant, the MarketingHackz Social Media Quick Start Guide is an autoresponder.  Starting the day you sign up, and for the next 9 days, you get a new social marketing lesson in your inbox.  Then, as we add to them, you get them all in succession!

It really does rock.

Deliverability is another factor.  If you were to email your 200 clients out of Outlook, chances are your server will shut you down for a little while.  They do that to avoid spam.  If you email those same clients from Aweber, your emails are almost guaranteed to get there!

If you’re just getting started with email marketing, head over to Aweber and grab an account.  Put the web form in your sidebar with a free download and you’re golden.

InfusionSoft

Now to the big boys.  I love InfusionSoft.  They’re by far my favorite of the email list services.  It has been built from the ground up for serious businesses only.  Up until a short time ago, you had to pay a setup fee to even get an account with them – I think it was $5,000.  Now, there’s no setup.  It’s just the monthly fee.

Infusionsoft has a couple different packages.  Their primary package is email marketing plus CRM integration so you can combine all your customer relationship activites with bulletproof email marketing.

Their next major tier is emai marketing + CRM + shopping carts + merchant gateways.  I’ve used this system for clients and am rolling it out for my own stuff now.

They basically offer all the great things like autoresponders, great deliverability rates, broadcasts, nice templates and all that stuff – but they tie it to CRM software which lets you really get an awesome idea of who your customer really is.  It isn’t just an email address and a name.

Plus their shopping carts rock and can be customized beyond belief.

If you’re serious about building lists and doing good business online – check out Infusionsoft’s free demo.  They’re my choice for high end businesses and projects.

Summary

There are lots of email list software services out there.  These are the three that are widely regarded as being the best ones and the ones I’ve used/use.

The main point is that if you haven’t started building your list – you should (as in right now).  It’s the only way your business will truly be recession proof because there are virtually hundreds of ways you can make money if you can get in someone’s email inbox.

Tell me about who your email list is through.  Do you use GetResponse or iContact or one of the other ones?

{ 6 comments }

How To Turn Your Social Media Sites Into Lead Generation Engines

July 25, 2012

One of the most common questions I get asked is “I’ve got all this stuff out there.  How can I bring it all together?” Well, the answer is really simple.  But you have to change your views a bit.  If you start looking at all your blogs and social media marketing sites as being ‘lead […]

Read the full article →

How To Book TV Ads Quickly And Cheaply

July 25, 2012

Just a quick post this morning.. I’m cleaning out my bookmarks this morning and found a site that I think you might be interested in! The site, Spotrunner, allows you to place a ‘white-label’ commercial on television for only a fraction of a cost of shooting, editing and negotiating your way onto TV. I’ve used […]

Read the full article →

Strategic Social Marketing – 7 Stinger Strategies

July 25, 2012

For more info on strategic social marketing, check out the PDF and the full video at: Social Media Stinger Social marketing is about interacting with people and building friendships. It isn’t about blitzing promotional material to everybody on your social media lists. One of the things I like about the Stinger Strategy is the fact […]

Read the full article →

Niche Marketing At It’s Best

July 25, 2012

I have to admit – I’m becoming more and more disenchanted with Pay Per Click – especially in certain niches. Over the last couple months, I’ve been turning out little information products, all catering to certain niches, with great results. But I’ve found that when I add PPC into the mix I get my ass […]

Read the full article →

Socal Media Boot Camp – Inviting Any Business Owner Or Progressive Marketer

July 25, 2012

So far in the past three months, I’ve gotten close to 25 emails requesting that I work with them in setting up their social media campaigns! I’ve done my best to fill as many of those requests as possible, but sometimes it gets to be too much… Next week, I’ll be starting a new membership […]

Read the full article →

How To Cut Through The Static

July 25, 2012

Over the past few weeks, I’ve been doing a lot of private and public teleseminars for clients and my core grids group.  Coaching calls and things of that nature. As I was playing around on my laptop last night watching TV, it occured to me that I never shared why I’ve been using so much […]

Read the full article →

3 Ways Su.pr Gets You More Traffic

July 25, 2012

It’s been a while since I’ve been out-and-out impressed by a web service.  When you’ve been immersed in this industry as long as I have, you get a bit jaded.  Everything seems to fall in the ‘not again!’ category. About a week ago, I found a phenomenal way of spreading your message virally.  And no […]

Read the full article →

Answers To The World’s Big Marketing Questions

July 25, 2012

Without marketing, nothing happens.  The world’s best products fail, great ideas are lost and fortunes are squandered. With that, I want to know what you’re primary marketing project is right now.  What are you learning about?  What are you confused by?  Where do you think your company needs to go to succeed in 2010? In […]

Read the full article →