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Facebook Landing Page How To

If you have any experience, with Facebook marketing, you’ll know that it’s difficult to get your Facebook ads approved the first time through. That’s because Facebook wants to maintain the ‘integrity’ of the social network…

What I mean is Facebook is like a big circle of friends. You wouldn’t go into that circle and start shouting, “Buy my stuff!” Why should Facebook ads be any different.

If someone clicks on an ad and is IMMEDIATELY confronted with a web page asking for credit card info, the Facebook ad simply won’t get approved. To add insult to injury, the user probably won’t click any more ads because they feel betrayed; which means Facebook won’t be making any money because they only get paid on a ‘per click basis.’

** I have to thank Ryan Deiss and Perry Belcher from Facebook Ad Power for the teaching me this stuff originally… **

So now, let’s look at creating a Facebook compliant Landing Page:

Facebook Landing Page – How To

In creating a Facebook Landing Page, I’m going to assume that you don’t have a website, domain name or web hosting.  If you do, that’s cool.  Just skip to the section you can pick up at.

Step 1 – Register A Domain Name

Register a domain name from Godaddy.  Do something that corresponds with your offer.  For example, if you’re selling a quilting kit, buy getyourquiltkit. org  or getquiltkits. com.

Step 2 – Get Good Web Hosting

Good web hosting is vitally important when you start paying for advertising.  How mad would you be if you found out you spent $124 on clicks and they went to a page that was down because your server was offline…  Yeah, it sucks…

I’ve always really liked HostGator for web hosting.  You can host multiple websites on the same server, so no more paying multiple companies.  They’re entry level package will do for Facebook Landing Pages.

**Update – Enter coupon code ‘FBlandingpage’ and get a discount on your hosting costs…**

Step 3 – Video Landing Pages

Right now, video landing pages are really hot.  Video is becoming more and more accepted (and welcomed) and the trend is going to continue.

Video Squeeze Pages is painless way of setting up video landing pages in just a few minutes, whether your techie or technologically challenged.  What they do is let you post a landing page with a video or without, as well as a opt-in box that you can use to collect leads.  Then, people who click your ad will sign up to be on your marketing list!

Step 4 – Landing Page Optin

The last thing your going to need is a way to collect those leads on your squeeze pages.  That’s where Aweber comes in.  Aweber is world class email marketing software.  I’ve been using it for years.

The Video Squeeze Page package from Step 3 actually has videos on how to set up Aweber on the landing page, so make sure to look for it!

Step 5 – Sell To Your Leads

This is where I step out and you take over the show.  Now, you’ve got something called a ‘marketing funnel’ up and running.  People come in from Facebook, hit your video landing page, watch your video and sign up for your email list.

After they sign up for your list, it’s up to you to market to them consistently through email!  Now, there are lots of things to think about there like relationship building and not being too ’sale-sy.’  A lot of that stuff comes with practice though.

If you have any questions putting together your Facebook Landing Page, make sure you leave a comment below.  Either I or one of my team members will be happy to help out!

Click Here For Master Site Manager

Master Site Manager - Search Engine Rank Software

If you’re serious about getting free traffic from search engines, you know how important it is to keep one eye on your search engine rank and the other on your link building efforts… There’s a fine line between free traffic and no traffic, and it can be easily crossed if you take your eye off the ball.

About a year ago, I started getting back into SEO pretty heavy and watching the search engine rank of my 80+ niche websites became a top priority. I was spending a ton of money on pay per click and decided it would be best to go organic if I could.

Now, in order to collect data on all those sites, I had two choices:

• Hire a full time employee to collect data (not real smart)
• Find software that did it for me, for a reasonable price (incredibly smart)

I chose the latter.

The piece of search engine rank software that I found was Master Site Manager.  It does a lot of things well, but it’s really good at search engine rankings!

Search Engine Rank Tracking

So, the thing about search engine rank is that it’s finicky.  If you’re working on producing keyword rich content and linkbuilding, you want to see that your work is paying off.  The default method of collecting data is going to Google, doing your search, and writing down the search engine rank of your site.

If you’re trying to rank for 100 keywords, that’s a bit difficult!

That’s where Master Site Manager comes in.  It’s this special management console that does a lot of stuff, but search engine rankings are really its top priority.  All you have to do is tell it which site you are interested in and which keywords to track.  It polls the search engines daily and spits out a report!  Plus, it keeps histrorical data on hand so you can look back to see what’s happened in the past.

Here are some of Master Site Manager’s better features:

• Centralized control panel for hosting and domain registrars
• Backlink tracking
• Keyword tracking
• Search engine rank reports
• Competitor tracking (very cool stuff!)
• Search engine trending
• Specialized SEO tools

It really is awesome stuff.  It’s saved me tons of time and headaches.

Web Based Search Engine Rank Software

For the longest time, I had a problem with web based search engine rank software.  First of all, it’s a monthly service, which isn’t cool.  I’d rather pay once for awesome software and then use it over and over again…

There are tools out there like that.  In fact, Market Samurai, my absolute most favorite keyword research tools has search engine rank tracking capabilities, but you have to run it!  Meaning, you have to open up the application, run the tracking for one domain, then the other, then the other.  It saves time, but not much!

Having a web based search engine ranking software tool, it does everything automatically.  All you do is log in and see your results.

Not to mention if your computer’s off or it freezes or whatever…

That’s another reason I like Master Site Manager.

Master Site Manager – The Drawbacks?

The drawbacks are really pretty minimal.  There aren’t any SEO submission features like directory submitters or any of that.  Some other SEO tools are a bit more robust in that sense.  They’re also quite a bit more expensive though!

That’s about it though.  The guys at Master Site Manager are spending a lot of time perfecting the product though, and that means a lot to me.  I like supporting good businesses like that!

Search Engine Rank Software – The Verdict?

Master Site Manager is a great SERP tracking tool if you operate multiple sites or want daily reports on keyword rankings.  It’s painless to use and easy to set up.  Right now, Master Site Manager has a $1 trial that is perfect to get in and play around with.  If you like it, keep it.  If not, don’t!  I don’t know how long the risk free trial will be up for so if you’re interested, sign up.

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Mobile websites and mobile marketing will be critical moving forward. That much is becoming increasingly apparent.

Want to get into Mobile Marketing? Having a mobile website is key. It doesn’t matter what you sell, if you don’t optimize your website for mobile visitors, you can’t even hope to use any of that traffic to grow your business.

With the number of iPhones, Droids and Blackberries out and about, it’s now incredibly imporatant to start thinking about how your website is appearing on your customer’s devices.

Here are some awesome mobile websites and squeeze pages that you can put together inside Mobile Monopoly:

Would You Choose A Coffee Shop Based On A Mobile Website?

Recently, I was talking with a business partner about mobile websites.  I outlined the following scenario:

You own a coffee shop. Your prospect is driving around and can’t wait to check out that book she just bought. She grabs her Droid, hits Google Places and does a search for ‘Coffee Shops.’

The search shows her three options, all of which are about 2 miles away. Two of those coffee shops have standard websites that make her scroll and zoom in and don’t tell her what she’s looking for. The third option has a mobile website, built specifically for her device, that gives her exactly what she needs – front and center.

Which option do you think she’ll choose? Exactly, the coffee shop with the mobile website that catered specifically to her request.

Mobile Websites Are Integrating With Google Maps

I hope you don’t think that Google released a mobile phone for their health?! :0)  They want to OWN the device they’re streaming ads to…  Google Maps, Navigation, Browsing and Gmail all tie into one common element: advertising.  They make all the information in the world accessible through mobile websites…

What you may or may not realize that Google is building it’s Maps application for a reason: to crush GPS companies. It thinks that since the information is ‘crowdsourced’ it will be more reliable than if a company like Garmin controls it. And it’s right!

Mobile websites will be driving so much business growth it’s not even funny…

Mobile Websites – How Can You Use Them?

Lately, I’ve been hearing a lot of confusion about mobile websites… What can they be used for? Should you have lots of info on them? Are they more beneficial to have than normal websites…  Stuff like that.

It’s important to remember that you only have a 3″ window to communicate to someone, so use it wisely.

Here are some things you can do on your mobile website that will drive growth in your business:

Mobile Squeeze Page

Collect information on your mobile website in exchange for a free download or a coupon. It doesn’t have to be pretty, but it should include an Aweber opt-in box and a video/catchy headline. Don’t ever give them anything for free (as in without an exchange of information)

Mobile Landing Page – Check Out

Treat your mobile websites as a landing page for your main product or service. Sell it right from the screen. Make sure that it looks with images and has a sign-up or check out box.

Mobile Landing Page – Call Info

I’ve worked with nonprofits who needed mobile websites to funnel traffic to their hotline. We designed a simple mobile site with a headline, “In Trouble? Call 1-800-###-####” We hotlinked that number so when you clicked it, it dialed the phone and placed a call. It worked like gangbusters because it was direct and simple.

There are really so many things you can do if you put your mind to it. These are just three examples I’ve built that work really well.

Why Mobile Websites Work?

By now, I’m sure you’re asking yourself why having a mobile website will work for your business?

Think about it… On a mobile phone, there is very little screen real estate. There are no distractions. Not like normal websites anyway. There are lots of banners and links and things that call your attention away from the reason you’re there in the first place.

On a mobile device, it’s you and your phone. Properly designed mobile websites won’t have any distractions. It’ll be you and the signup form. In fact, properly done mobile landing pages convert as high as 88% (or so my test have shown…) because there isn’t anything else to look at! If you want the free report or whatever, you’ll sign up for the newsletter!

How To Get A Mobile Website

This is brand new technology. Admittedly, I’ve yet to do a lot of exploring with building mobile websites from scratch.  I have played with a few resources and gone through lots of training programs, and the best I’ve found is Mobile Monopoly.

Mobile Monopoly is a mobile marketing course that’ll walk you through setting up your mobile campaigns, building your mobile websites, and driving traffic on mobile platforms.  The course is rock solid.

BeastMobi, an element of Mobile Monopoly, is the software service that lets you build as many mobile websites and mobile landing pages as you want. It’s solid stuff.

If you want to check out my Mobile Monopoly Review – click here.

If you want to go directly to Mobile Monopoly – click here!

Having a mobile website and jumping into mobile marketing is the way of the future. Don’t look back and think “What if!”

JVpress WordPress Theme

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JVpress isn’t out yet – unfortunately…  It will be soon though.  Make sure you sign up for our newsletter (on the right there) and I’ll make sure you get priority access to the JVpress WordPress theme when it comes out.
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The JVpress WordPress Theme is a new theme built specifically for product launches and marketers. If you’ve seen any of the big launches in the past 6 months or so, this theme mimics those very closely.

The cool thing is that these big money launches are for the most part custom built, so we’ll be able to access the same technology that drives them pretty cheaply with the JVpress WordPress Theme!

JVPress WordPress Theme Overview

JVpress is tagged as the New Media Launch theme, and I tend to agree with the developers…

Here are some of the features of the JVpress WordPress Theme:

• Much More Than Just A Product Launch Theme. The theme is “Push Button” easy and can be used for any niche market.
• Choose from several highly tested and PROVEN presentational layouts including: Pre-Launch Templates, Launch Templates, Squeeze Pages, Sales Pages and Thank You Pages
• JVPress takes all of the headaches out of inserting HTML Codes, optin codes, scripts and everything else!
• Easy As Pie For The New Person and a Serious Weapon for the Marketing Ninja!

Using JVpress, you can quickly set up video sales pages too – a big advantage to the future of business online!

JVpress also integrates all the major shopping cart and email marketing providers code:

• Infusionsoft
• 1Shoppingcart
• iContact
• Getresponse
• Mailchimp

Simply enter a few details and api information, select from many pre-designed buttons and your done

JVPress WordPress Theme – Check It Out!

Unfortunately, JVpress hasn’t launched yet!  But get prepared…  It’s going to drop here pretty soon.  Let me know your thoughts!

Infusionsoft Review

Thanks for checking out my Infusionsoft Review. If you’re looking for the official Infusionsoft site, check the links below:

• Click Here To Get A Free Trial
• Download Email Marketing 2.0 Report
• Click Here For The Infusionsoft Bonus

About two years ago, I started getting into email marketing. There was iContact, ConstantContact and aWeber. Then there was Infusionsoft.

Now, Infusionsoft has always been like this older, bigger brother who doesn’t say much but is intimidating just to look at let alone comprehend…

Then my business grew. I started looking at customer relationship management applications. My assistant told me I needed a merchant gateway. I needed affiliate programs set up…

Guess what? Aweber doesn’t have all that stuff. But Infusionsoft does!

Infusionsoft Review – What Is It?

At its core, Infusionsoft is a four things:

• Shopping cart
• Affiliate management system
• A highly sophisticated email marketing system
• Customer relationship management software

When you think about it, all of the pieces share components…  Customers have emails and names (CRM).  You market to customers (Email marketing).  Customers buy stuff (Shopping cart).  Other people can make commissions when sending you traffic (Affiliate).

Almost every other service out there is split up.  You have one company who does email marketing.  Another who does affiliate stuff.  And so on.

So lets take a look at the components.

Infusionsoft Review – The Components

Let’s start with the Infusionsoft shopping cart.  Basically, a shopping cart is where you customers buy stuff.  All you need to do to set on up is upload some images and write some descriptions.  The magic of the credit card processor and everything works after your initial setup.  The cart also SEO’s well – something we like a lot around here!

Infusionsoft also has some built in functionality for upsells/downsells in the sales process too.  For those of you into ecommerce, you know how much money you can make off of those!

The affiliate program is a solid, no frills management app.  Infusionsoft really excels at it actually.  If you want to manage too many more than 30 or 40 products, it might get a little difficult to move around, but if that’s you, you’ve probably got a high-dollar system in place for management.

Infusionsoft’s real claim to fame – email marketing.  If your business is focused on email marketing and you’re a little more experienced, this is the way to go.  Email marketing + CRM = Lots of sales.  Think about all the data segmentation you can do!

Infusionsoft Review – Advantages

Infusionsoft is an awesome application.  I recommend it to any who is serious about making money online.  Their email marketing and affiliate management programs rock.  I’m a data junkie so CRM is very cool.  And the shopping cart…  Well, there’s not much to say about it.  It’s a shopping cart!

Infusionsoft Review – Disadvantages

I do have to say, if you’re ‘testing the waters’ or not serious about building a business online, stick to Aweber and 1shoppingcart.

Aweber is pretty good email marketing software, and 1shoppingcart will do affiliate marketing and ecommerce stuff.  Those two will be fine for you until you decide to step it up a notch.

When you do, Infusionsoft is the way to go.

Infusionsoft Review – The Verdict

Like I said, if you’re serious about building a business – Infusionsoft is right for you.  If you’re just ‘playing’ or ‘trying,’ stick to Aweber…

Infusionsoft Bonus!

Using Infusionsoft will greatly increase your revenue over the course of the next 6 months – if you use it properly! One of the things the Infusionsoft does well is train people on using their system. What they don’t do is teach you how to build lists, build relationships and sell your stuff…

That’s where my Infusionsoft Bonus comes in…

If you register for a full Infusionsoft account (not just a trial) and send me your receipt, I’ll give you access too an email marketing course that I created for my clients. I charge $1997 for this thing to real world business people who put it to work in Fortune 500 and Fortune 100 companies.

The course itself is 3+ hours of video content, walking you through:

• How to build a relationship with the people on your list
• How to connect with them through surveys and activities
• How to sell products and services to them
• How to sell other people’s products and services to them (for affiliate commissions)
• … Plus a lot more

The Email Marketing Training is yours free when you register for an Infusionsoft account! Just click the link below:

Click Here To Get Your Infusionsoft Free Trial

Infusionsoft Review

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Mobile Monopoly Review

I wanted to do a quick Adam Horwitz – Mobile Monopoly Review.  If you’re looking for the official Mobile Monopoly Site, click below:

• Mobile Monopoly Official Site

So What Exactly is Mobile Monopoly?

Mobile Monopoly is all about mobile marketing.  To date, there are about 5 times more mobile users than Internet users – and Mobile Monopoly teaches you how to market directly to their devices.

What Adam Horwitz did was put together a series of video tutorials that teach mobile marketing in a very concise, easy to follow manner.  His end game is affiliate marketing, or promoting other people’s products, but the system can work just as easily for promoting your own stuff.

Mobile Monopoly Review – What Do You Get?

All in all, Mobile Monopoly is a 10-part course that covers everything you need to know about how to get started in mobile marketing.

• Module 1 – Getting Started.  Mobile Marketing overview.
• Module 2 – The best mobile marketing methods.  Stuff that’s worked for him.
• Module 3 – The mobile ad platforms that’ll put your ad on your target market’s devices
• Module 4 – CPA offers that work well with mobile marketing (if you’ve got your own products, substitute them here…)
• Module 5 – How to promote affiliate network offers, including clickbank.
• Module 6 – How to promote physical products through mobile marketing
• Module 7 – The idea and how-to for ‘pay per call.’  That’s where you get paid when a customer calls…
• Module 8 – How to provide other local businesses with mobile marketing and advertising services (big money maker right here…)
• Module 9 – How to create your own mobile app (that you can place ads on!)
• Module 10 – Wrapping up and final thoughts

In addition, you get the following bonus modules:

• Mobile Squeeze Page Software – awesome stuff for capturing leads through your prospects mobile device!
• Email marketing course – why build a list if you don’t know how to market to them?  Adam shows you how – Mobile Monopoly style.
• How to outsource the whole Mobile Monopoly process for awesome results!
• 40 Proven Mobile Marketing Campaigns. Copy and paste mobile campaigns that you can use to make money and test different strategies…

Mobile Monopoly – Advanced Modules

Frankly, I don’ t know why this course isn’t more expensive…  There’s so much in here.

BeastMobi Software

The Mobile Monopoly BeastMobi Software is what’s responsible for building mobile marketing landing pages…  Super important for getting high click through rates and conversions!

7 MORE Mobile Campaigns

A total of 47 copy and paste Mobile marketing campaigns…  Nuts.

Outsource Toolbox

The total outsourcing toolbox Adam uses so that his employees do most of the work in setting up mobile marketing campaigns…

Mobile Monopoly – The Positives

• It’s built from the ground up with the beginner in mind.  I’ve only played with Mobile Marketing because I knew a product like this would come out and I could learn from someone else – rather than waste $10K of my own money…
• The included Mobile Monopoly software is awesome for getting stuff set up quickly.
• Every aspect of mobile marketing is covered – from tangible goods to affiliate offers to email marketing to outsourcing…
• Anyone can get into it – a 60 year old business owner or a teenager looking to make some affiliate money.

Mobile Monopoly – The Negatives

• With the price on Mobile Monopoly so low – there are going to be tens of thousands of people who are jumping in the game.  That’s bad.  The good thing is that less than 2% will do anything with it (statistically speaking)…  So make sure you jump in even if you’re the slightest interested.

Mobile Monopoly – The Verdict

This Mobile Monopoly program by Adam Herwitz is worth way more than he’s charging.  I’m waiting to hear the the price is going up.  You get training in 4 different areas by buying just one course…  It’s insane.

If you’re looking to get started in mobile marketing, this is the course for you.  I can’t wait to start rolling out some of my campaigns and filling you in on the details!