Archive for April, 2008

A Webworker’s Guide To Effective Marketing

A web workers guide to effective marketingBuilding freelance or web-based businesses takes time. Getting good clients, making decent money, setting up a workable schedule – so much of it is up in the air. Oftentimes, work is hard to come by for a long time, and then you have WAY TO MUCH OF IT! It seems like it just happens that way. You’re either broke or you’re swamped.

Here’s a question that so many freelancers ask themselves… “At what point can I quit my day job?”

The answer – When you have to turn clients away!

But what do you have to do to build a client base like that? To build something that you can count on now and in the days to come.

I know what so many of you are thinking. “I have work for the next month, but what about after that? Will clients keep coming? Will I be able to keep putting food on the table and paying the electric bill? Or will I have to go back and find a real job again?”

I can assure you, if you do it right – you won’t need to go find a job ever again. But you need to take a keen interest in marketing yourself and your services before you can throw your apron and your timecard at your boss!

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Neil Patel MarketingHackz Interview - Social Media, SEO, SEM

Neil Patel is only 23 years old and is one of the most sought after Internet Marketing Consultants around. Co-founder of ACS and Crazy Egg, Neil also serves on the Board of Advisors for very well known companies. Some of his clients include HP, Samsung and American Greetings among many others.

Neil’s personal, friendly and down to earth approach makes him one of the best marketing consultants around. Neil was gracious to accept our request for an interview about social media and online marketing. Read the rest of this entry

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Networking - The Element to Buidling a BrandAs we start getting into heavy duty marketing, you’re going to hear about all kinds of different marketing techniques that the big boys use. Examples are search engine marketing, direct mail marketing and referral marketing. All of these types have their place, but there is one that beats them all – hands down. It’s having a strong network.

There are all kinds of different names for a network… You might consider them your personal network or your professional network. Bloggers think of their readers as people in their network. Email marketers align the people on their lists to be in their network. The common glue, though, is trust. If people don’t have trust in you – they won’t be in your network for long!

Now, notice I didn’t say it’s ‘network marketing!’ The reason I didn’t is really very simple. Your network is finicky! Read the rest of this entry

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10 Unusual Places To Drop Your Business Card

MarketingHackz business cardBusiness Cards – The most useful and often the least utilized form of marketing. Business cards have long been the best friend of a business man or woman. We have seen them handed out at company meetings and casual meetings. One thing most marketers and business person often seem to forget is business cards aren’t just meant to be handed out. They are meant to be dropped!

Ever since business cards came into existence there has been numerous ways to hand them out. But, as said earlier, most marketers forget to realize that there are other ways which you can use to get indirect exposure towards your business via business cards. In this post we will analyze ten ( 10 ) ways to get exposure to your business, and market your products and services without directly coming in contact with anybody, yet letting them know that you exist. Read the rest of this entry

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The Launch

MarketingHackz - Build Brands.  Make Money.Businesses, both big and small, live and die by marketing. It doesn’t matter if you run a freelancing site, a blog, a shiny new storefront, or a place that makes plastic cups – marketing is key. People who might be interested in what you make need to be able to find you. If they can’t, your business will quickly run its course and you will be looking into the sky wondering what happened?

Marketing nowadays comes in all different shapes and sizes. There are some that happen on the Internet and others that happen in the ‘real’ world. Dare I say real-world marketing can still be effective, but guess what? That’s where the majority of business transactions take place.

So, lets take a little walk down the trail to your success. This also gives you an idea of where we are going to be going here on MarketingHackz.com.

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