Tuesday, May 6th, 2008 at 10:23 pm
This cocktail can be conceived as a recipe for effectively distributing a certain product or brand, or it could be compared to the primary colors that an artist uses to make a painting. The point is that different combinations of this particular cocktail can be used to provide different results, or rather a different positioning for the brand. The cocktail that we are talking in this post which will definitely boost your marketing efforts is Marketing Mix. The marketing mix works like a recipe for developing a strong, cohesive marketing plan, and what’s usually referred to as the “Four P’s”, works like the ingredients to such recipe. Read the rest of this entry
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Sunday, May 4th, 2008 at 7:35 pm
Press releases have long been a standby for launching new websites and initiatives. Press release news wires are the source of many of the news items you see on a daily basis throughout the blogosphere and in the media.
When you write a press release, you basically need one thing: a story.
A press release is an introduction to a media outlet telling them that you have an angle. It lets them know that you have something worthy of discussion. Keep in mind – the media survives on finding the next new thing. Depending on how you frame your story, that could be you!
A press release isn’t your company in the spotlight. It isn’t 700 words about your company. To be successful, you have to tie it to something. Read the rest of this entry
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Friday, May 2nd, 2008 at 12:47 pm
We just passed our glorious one week anniversary! Typically, that means packing up your gear and flying back home from your honeymoon, only to return to the daily grind of jobs and yardwork… But we’re not done yet. We still have so much in store.
The Free Search Marketing Handbook
Marketing has changed. No longer is it magazines and bifolds with endless copy that does nothing other than bore the reader. Marketing includes Pay Per Click advertising, Cost Per Click Ads, Social Media Marketing and all these other wacky, new-age things.
Have you ever heard of personalized URL’s? Well, it’s something to consider on your next direct mail campaign!
Most people have never heard of half this stuff. So we feel it’s our job to get the word out.
That’s what the Search Marketing Handbook is. It’s a guide to all things marketing oriented. Best yet, signing up for the free download will also subscribe you to our periodic newsletter which will give you audio, video, case studies, and all this other how-to stuff that we have planned!
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Thursday, May 1st, 2008 at 6:04 pm
You can have brilliant ideas, but if you cannot get the message across, your ideas will not get you anywhere. – Lee Iacocca
While growing up we all learned a behavior – if the message that is being passed on to us is boring and something we don’t want to hear, we simply ignore it. Nothing wrong with that. If it’s not something that tickles your fancy or makes you curious about the subject in hand, there is no reason to listen to that message or act positively on it. This behavior continues as we step into adulthood. And remember, your potential customers are no different.
Effective marketing is one that delivers the message about your business in a way that makes your customers listen to you. They might consider your product or service as something not required but your message compels them to give it a shot, this is when you know you have said something they want to hear. Let’s get deeper into this subject and analyze how we can make our potential customers pay attention to our marketing messages and hopefully act on it. Read the rest of this entry
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