We have finally launched the third blog under the Hackz Network. As you all know we had a little contest running for the site and with the site publicly launched the contest is over as well. Anyways, this is just a short update to let you all know that Hackz Network has given birth to another great blog – PcHackz!

The idea behind PcHackz is simple – build better computers. This involves hacking, modding and messing with configurations; upgrading hardware and software; and ultimately getting the most bang for your buck. You will also find reviews and other techy stuff on gadgets and so on. Go ahead and subscribe to PcHackz, with what we have planned you don’t want to miss anything .

We would like to welcome our new advertiser - CakeMail!

Here is a brief introduction about their service in their own words,

CakeMail is an open architecture, multilingual email marketing software. Cake Mail’s layered design is specifically meant for interactive marketing agencies, software companies, and web forms looking for an easy way to add email marketing services to their offering, leverage their data sources, reinforce their own brand, and to their bottom line.

I personally haven’t tried their service yet. But it sure does look promising. Whether you are just an individual running a blog or managing a company, seems like CakeMail can handle your email campaigns.

If you want to try their service, hurry! You will earn yourself a free trial.

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Ever thought what it would be like to be Steve Jobs? Forget the accumulated wealth he has. Creator of Apple, one of the biggest, brightest and the most successful brands ever. This is no small deal. But if you have your own brand, you might just feel equally happy as well. It’s just that he has succeeded in reaching out to the people through various means. So how do you create something with so much personality and grip that it works wonders for you. Marketing has evolved from being just selling techniques and plans into becoming promotion and branding. There are dozens of companies offering just the same kind of products and services, but they still hold their respective shares in the market. This is all branding. Being a successful brand means a successful you, since it stays as a part of your identity. So ask yourself a single question: Who am I? Branding is just not meant only for products and companies. In this era, everything is a brand. It is quite important for professional success today. So here’s how YOU can create your own personal brand:

1. Vision;First step to discovering your brand: Every step in management involves some kind of a set goal or a vision. This means declaring the context of your brand. You must have a clear vision of what you think and what you want, your goal or vision. Your brand will be also responsible for representing you to the public; hence, it becomes vital that your goal stays connected to your brand.
   • Knowing who are is the first and foremost step to becoming a successful brand. This brings about communication among the people involved, eliminates competition, and gives a better product defense. All of this proves the authenticity of the brand.
   • Knowing your competitors follows next. Just having confidence of having a good product does not solve the problems. It is extremely important to know your close competitors. Understand them, know your own position in the market and of course, how you can stand out of the crowd.
   • Last but not the least, knowing your target. The target audience that you are to support should be communicated the right message in the language they best understand. Focus your brand on the right people.
2. Expression;the essence of your brand: This includes description of the essence of your product. Many products fail repetitively primarily because of the fact that they fail to communicate the essence of the brand. Have the right tagline, the right brand profile and list the attributes that fit the statement. Now that there is a clear picture of who your competitors and your audience are, you just need the right mix to communicate to who you really want to address. How you present it is crucial. Make sure you leave a mark with the brand everywhere you go. Meetings, presentations, conferences, airports are just some of the examples of where you can leave an impression of your name behind. Making it visible to the right people is also very important. Even during a business meal with your client. Adopt it as a part of your lifestyle. Eat, sleep and breathe it. Make sure every action performed is in consistency with your brand..
3. “Just Do It”- Evaluate your actions: The last thing to do is to evaluate your brand. As an employee, take feedback from everybody in the company. Managers, staff, employees etc. can give out essential details which you might just have missed out. On the client’s side, have a feedback form attached or try for a formal verbal or written way of feedback. The idea is to make sure that you are taking as much input as possible. Better results are only possible if the input is taken and acted upon.

The process unfortunately is a little painful since requires commitment and time. To stay relevant to the audience, it must evolve with the times. This could mean product or line modification or new and improved methods of communicating with the audience. This ensures that your brand stays in the sight of the audience and does not lose the authenticity.

One thing that goes without saying is “Give respect for respect.” Your name is a brand and the more respect you give will alone make a huge difference in the sales or profits. It’s a technique which comes handy often more than once. Name is a treasured item, so handle carefully. So put forth your brand with confidence and feel free to suggest more tips on the same.

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We are on a roll! We just launched the central hub for the Hackz network and we will also be offering our services through the newly launched site. Please take a minute to visit Axiium.com …………….ok you are back. Well as you can see on Axiium there is a thumbnail with a question mark. That’s the 3rd blog we will be launching under Hackz Network. Can you guess what it’s going to be? Take a guess……nope that’s not it.

Anyways to make it fun and exciting we are launching a small contest to get you guys pumped and hopefully your responses will pump us up as well. Actually, we are always pumped. Well, you must be eager to know by now what the contest is, how it’s gonna work out and all that so I will stop rambling and get right into the details.

Contest Details and Rules

It can’t get any simpler than this. All you need to do is find the site that we will be launching and comment on it. Please note that you don’t have to comment on this blog. It’s actually like a treasure hunt but you use your browser bar to hunt the site down . Below you will find couple hints to get you going :

Hint #1 - The URL will have hackz on it and it is a .com
Hint #2 – You will find a post that says “YOU FOUND IT”
Hint #3 – The design will be similar to MH and NH with different color scheme

What’s going to be the next blog under Hackz Network? ( So far we have launched Marketing Hackz and Net Hackz )

That’s it. It’s that simple. Ok now to the prize part. Can’t really have a contest without prizes, can we? At this time we will be awarding prizes to eight lucky winners. Here are the prizes:

• First Commentator : Blog Consulting ( Offers advice on design, current trends and ways to monetize and earn revenue. All in all a 8-15 page PDF report on your blog )
• Second Commentator : Logo for your business or Blog through Tech Solution
• Third Commentator : One hour design + Social Media consultation with Jon C. Phillips from Spyrestudios on Skype
• Fourth Commentator : Content Promotion ( Offers post editing, title optimization and social media promotion)
• Fifth Commentator : 50 Dollars Amazon Gift Card
• Sixth, Seventh and Eighth Commentator : Daniel Soccoco from Daily Blog Tips will be giving three winners a copy of Killer Domains each )

All winners will be officially announced on the new blog on Thursday July 10th 2008 before midnight ( You already know you are the winner if you find the site and comment on the first post ). Once the winners are announced we will notify you on both Marketing Hackz and Net Hackz.

We assure you, you will enjoy our new blog as much as you have the other two.

Good Luck with the guesses! Start typing

The internet has brought a revolution in the business world. People are constantly on a lookout for new ways to their products. E-mail being one of the most over-utilized and the most under-rated tool of all, every now and then, you receive an e-mail giving unnecessary details about a sale or claim to a free gift. The real winners are the people who compel the target audience into buying the product. So how do you spin that web?

1. Truth Prevails: Write a subject line that gives an intro to your offer. But be truthful. Don’t be fake. It should be as compelling as it can be. Have something like Important or Must Open as the subject line. Free, discount, offers are words that consumers grow accustomed as they read it again and again. A subject like “Marketing: Why your company’s future depends on it” is a question which has 2 possibilities of what you’ll gain out of it if you read or what you’ll lose if you don’t.
2. Clear and concise: People in the 21^st century are busy. They don’t have time to figure out what you are offering. So sum the whole thing up in as little as you can, in a nutshell. Be direct and let the first sentence extremely clear as to what you are to offer. Grab the attention with a concise statement which will make them get up and think like “Looking for an effective and easy way out for marketing? Try XYZ services”. Do not leave detailed information in the first go. By the end of the message the reader should have an “opt in” option. Once he feels that he is interested, your work is half done.
3. Send only one message: I’m sure you have come across mails that give you information about all the products they offer, like 2 ipods or free one touch keyboards. Do not do that. Readers do not have very long attention spans. In fact, it is a proven fact that they lose focus after only 10 minutes of reading or listening. Sending a separate e-mail for every product you offer is the best way to go about getting maximum attention. You cram it up with all offers, and you lose a reader. An even better way to deal with it is to send a newsletter to all your regular customers who you think can be considered as prospective buyers. Read the rest of this entry

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