Brand is a powerful word, and should often be used carefully. Wikipedia defines it as a “collection of images and ideas representing the economic producer”. The turn of the 21^st century saw, something extra-ordinary, something that took marketing to another level. That phenomenon was branding. Sure, brands existed but they were not powerful enough to uplift companies altogether. Every now and then we see images, logos, slogans etc. in many and almost all walks of life as they leave an impression. This defines their success as branding is nothing but leaving an impact on the customer’s heart and mind. Everyone remembers the slogan “Just do it” , so when you see it next time, you know it’s Nike. The infamous white colored tick-mark sort of logo can be called one of the most successful brand logos of all times.

Read the following to know the secrets behind some of the super brands of this era:- Read the rest of this entry

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Pay Per Click is a very popular advertising method used on search engines, advertising networks and websites. Example of the most popular Pay Per Click advertising platform is Google Adwords. The phrase Pay Per Click simply means that you will have to pay for every click on your advertisement that will bring one customer to your site. It is also known as Cost Per Click. The minimum price can be as low as $0.01, depending on the advertising platform.

There are so many Pay Per Click advertisements and so you need to make sure that your ad stands out among the others – but how do we do that? A normal Pay Per Click ad will have a headline, description and URL. Some platforms have a specially designated form that makes it easier to write your ad. The main point of your ad is to describe your business and influence the people who read your ad to click on it.

To have a successful Pay Per Click Campaign, you need to research your target audience. You must know about your product, so you can focus on marketing to the targeted audience. Apart from that, make sure that you are selling a high quality product, as this will boost confidence in the customers and can boost your Pay Per Click Campaign.

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We have been working hard to find useful resources and news for you related to marketing. Today we came across this awesome report that we think might be extremely helpful. We all know that in todays web world marketing without SEO is almost impossible. It is of utmost importance to rank good on Search engines.

This is a very interesting report and as the title says talked about search engine benchmark. We urge you to take a look at this report. Please click here to download the report (PDF).

note: This report is an excerpt of the full report. However, it offers enough information to kind of get an idea.

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Its been a while since we last rounded up some links. This week we came across some interesting marketing articles ( more today itself ) that we think you will enjoy. Like we said in a previous post, sometimes we just need to break the monotony that sets after a while and update with real world marketing information. You will find stats, data and other marketing news on MH often from now on.

Here are the links to some of the articles that we think are interesting

1. Department Stores Trying To Be Hip ( Audio and Text )
2. Phelps’ Mareting Power Depends on More Than Gold
3. Selling Is Easy…Buying Is Hard
4. The Marketing Genius of USA Basketball’s “Redeem Team”
5. In E-Mail Copy, Length Matters
6. Social Media Marketing For Beginners
7. 7 Traffic Building Tips To Boost SEO
8. Match Your Metrics to The Best Prospects In The Purchase Funnel
9. Ad Value Ratio : The New Metric System
10. Who’s Telling You The Truth About Your Online Personal Marketing?

Have a good weekend guys!

Most businesses wouldn’t achieve success without having a presence on the web, and having a presence on the web isn’t enough. Businesses have to analyze different forms of web marketing and at this point in time video ads seem to be the most appropriate gateway for marketers. According to a recent study done by emarketer video ads will grow from $ 1.2 billion in 2008 to $4.5 billion in 2012.

This is what Gary Kaufhold, anlayst had to say about this growing trend,

What is now seen as a predominantly younger pastime will spread to encompass a wider group of people, in part due to the aging of current online video viewers, but also as a result of word-of-mouth, spread of services, growth of in-home networks and new network-connected consumer electronic devices.

Please take a look at the images below,

If you want more info on video marketing, check out this how-to at video marketing strategies!

Well, I guess I made the title sound a little too important than it acutally is but you know the power of title, its a make or break deal. Hopefully it grabbed your attention to read this quick announcement,

We at marketinghackz would like to make a slight change in our posting. Of course we will be writing here as we have been but upon talking with some of our readers we were advised that we should cover some marketing news and facts as well. From now on you will be seeing more frequent postings on MH with news and facts related to marketing, branding and such. We think its extremely important to point out whats going on in the real world as well and not just talk about things hypothetically.

So starting now we will be bringing you industry news and such regularly. We promise you will love us even more.

If you haven’t already subscribed to marketinghackz please do so by clicking here. We will be bringing news and facts and some awesome marketing articles for you to soak information from.

Most marketers build their business and product sales based on lies. I bet you have heard those infomercials that run on TV all night long that says “Guaranteed it will last a lifetime.” Well, first if a product lasts a lifetime it might not be the most feasible solution for the companies interest ( my view ). And second, most of the time marketers tend to hide a lot of details in fine prints and what not when promoting something to an extreme just to create the hype.

A business should be built on honesty and so should a marketing campaign. A good marketer isn’t the one who makes a sale but the one who creates a lasting impression. While marketing a product give your customers the best option. If what they have in mind is not the best option for their needs lead them to an alternative product. Give them options. Options that might drive them to buy a product of lesser value is better than selling them something which might not be of much use to the customer after a while.

Although most marketers tend to live on lies and misguide customers for a big one time sale, the one’s that succeed in the long run are the ones that not only make a sale, but build credibility and a lasting impression in the eyes of a customer.

Here is a little crazy but very effective marketing motto to follow,

To hell with one time big sales….its the repeat visits customers make that makes the big bucks.

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Proper pay per click management is necessary to promote the growth of a particular website. Promoting a website will gain the right exposure and increase traffic to escalate more sales. The idea of having a website is to give people all over the world access to the information, products and services you choose to provide. What use would the creation of a good website be if no one gets to see it? Below are some tips and advice for effective pay per click management so you can get the results you need.

Start from square one, by creating a strong marketing foundation. You can do this by picking out which keywords are the best for your ad and which keyword phrases will promote your website. These keywords you choose will give you further inspiration for what to include on the landing page, the ad listing itself and how to attract more customers. Try placing yourself in a potential customer’s shoes and see what kind of things you would look for. Search for popular specific keywords that relate to your website. There are many tools available online that search for related phrases and keywords to build on a campaign. It is important to choose keywords that are not too general or specific. Keywords that are too general will bring you traffic that is not ideal to your website reducing the performance of your pay per click management efforts.  Keywords which are too specific will bring limited traffic to your website.

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Biodegradable, made from recycled material, recycleable, environmentally friendly – sound familiar? These are some of the things that we hear constantly when products are being promoted. The reason is simple – consumers want to go green and businesses want to make green. Its called “The Green Marketing.”

This isn’t a new phenomenon but it sure is one of the fastest growing pitch being applied by marketers in their campaigns. Consumers want to feel environmentally conscious. Buying “green” products makes them feel they are contributing to the environment even if it is just a little bit. Green marketing is one of the most effective way of marketing products and most of the time customers don’t mind paying a little extra for environmentally friendly products.

Green marketing has been and will be one of the most effective form of marketing. With environment degrading day by day, this is actually the best way to promote a product. Make it environmentally friendly and pitch it with green marketing. Green marketing tends to lock in the most consumers at any given time for any given product. Give it a try. Go green and see the difference. This form of marketing is the way to make some green.

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Marketing isn’t as hard as people make it to be. There are only few elements that we need to analyze and study before we go full fledge with a campaign. Here is the breakdown of what the diagram shows : Read the rest of this entry

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