Yesterday, I listened to a call put on Eben Pagan and Dave Lakhani.  The interview was put on to promote Dave’s new book, How To Sell When Nobody’s Buying.  There was a lot of great points, but there was one in particular that I took away from the chat.
It was that of partnering with your [...]

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Slogans are a crucial part in any business or project.  In fact, the truly successful people in the world have ‘personal slogans’ that they use the weigh and measure every action they take.  These are people like Peter Drucker and Tony Robbins.
I’ve been digging pretty deep into slogans, taglines and offers for a while now.  [...]

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