3 Bulletproof Email Marketing Management Tips
Email Marketing Management can be a pain sometimes. If you’ve got lots of products or websites, you’ve inevitably got quite a few lists that are segmented a million different ways and have lots autoresponder sequences all set up.
The good thing is that your list is probably your company’s most valuable asset!
Now, I know there are countless experts around the web trying to convince you that you need to build your list. But once you have it, what should you do? Email them once a week? Make the emails long? Keep the content formal? Should you hire an outside firm to manage the lists?
There’s so many variables!
The first thing I want to get out in the open is that you shouldn’t hire an outside company to email your list on your behalf. You should be managing your database as best you can in-house. And if you don’t have time, bring someone in who is a good copywriter!
What I want to do is give you 3 email marketing management tips that have literally tripled my business in the last three months. Two of these are going to sound excessive, but I guarantee you they work.
1) Email Your List Often
The first time I heard this, I almost laughed. If I email my list everyday, people will unsubscribe! They’ll report my emails as spam. I worked so hard to get them on – I don’t want to piss them off!
What I can tell you is that the people who unsubscribe would have done so anyway, sooner or later. There’s no way you can continue to give away content week after week without asking them to take action in some way. Maybe that’s through an affiliate link or by selling your own products.
The point is, you’re in business to make money, right? That’s what keeps the lights on and a roof over your head. Your true prospects, friends and customers will understand that.
2) The emails have to be personal
Emails that are too salesy or corporate hardly ever get read (unless they’re Newegg Deals or Tiffany’s catalog emails). You want to do your best to write your email as you would write to a friend.
Every time I sit down to write something up for one of my lists, I think about what I would write to my buddy Frank. When I send Frank an email, it’s usually a couple quick sentences and a link. (If I close the email) I usually close it with something like ‘jd’ or ‘Jason.’
That’s it! Make it personal!
3) Keep Things Current
If you don’t plan on writing to your list every day or every couple days, set up an autoresponder series that does it for you. The worst thing you can do is let people forget who you are.
Actually, just this morning, I got two emails – one from Tony Robbins with a direct link to a video and one from another email marketer with a opt-in which forwarded you to the video.
Keep in mind, this is the first email I got from the marketer and I was a bit skeptical. I didn’t remember signing up for anything of his. I didn’t recognize his name at first. And I was a bit weirded out because he was making me signup for something I already had a link to. I thought maybe he was trying to grow his list off of Tony’s video.
So, after twenty minutes of checking nameservers and digging, I finally remembered who this guy was (an it’s cool…). I just didn’t remember what I was doing on his list!
Email Marketing Management Best Practices
There are lots and lots of best practices out there – but the only way for you to find out what works in your niche, for your clients, is to test things out. If you try to email your prospects every day and get some unsubscribers, don’t worry. They were traveling down that road anyway.
But if you find something that doubles your income overnight – keep doing it! That’s how fortunes are made.
