Do you remember the old 7up commercials, ‘Image is Everything.’ I never quite understood them in that context. So the actor is drinking 7up. And so some of my friends like 7up.
In business, image IS everything.
So much so that companies are willing to spend millions of dollars every year on branding alone.
When you’re a small shop or a freelancer, you don’t have the ability to spend huge cash on your image or your brand. It doesn’t work like that. What you can do is sell yourself!
Here are 5 Tips to Selling Yourself whether your in front of a bunch of prospects or an old client:
- Count on your experiences
The reason you are in front of the client in the first place is because you know something they don’t. Make sure that they feel that in how you sound and how you act.
Don’t be cocky. Just be sure of yourself.
- Dress the part
Make sure you are dressing for the person you are meeting with. Have an idea of their dress code or what they will most likely be wearing. Some million dollar firms are jeans and T-shirt sorts of companies. Others are shirt and tie. Don’t be caught underdressed but don’t get too carried away in a suit and tie.
- Follow up after the meeting
Make sure you get a business card or find someway to contact them. Within 24 hours, send them a quick ‘Hi, it was nice meeting you today. I would love to help you out with X.’
99% of people don’t do this.
- Speak in terms they will understand
Don’t get jargon’y on them. Use clear and concise language. Show them you know your stuff, but don’t confuse them. Most of the time they are looking for an end result, not the process.
- Come prepared
Put something down on paper about what your meeting concerns. Oftentimes, this might just be an outline of what you are proposing to them. It doesn’t have to be anything concrete; but more like ‘talking points.’
If you can get the other party talking about you taking the project, it will most likely happen. It’s a bit like a salesperson letting you test drive a car. If you get behind the wheel, chances are you’ll be driving it home!
Most importantly, make an impression. Give them enough information that they’ll want to work with you – but don’t let them see all the answers. Sometimes that’s easier said than done, but practice makes perfect!
Do you have anything to add to the list? What has worked for you?
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