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There is a lot of marketing speak surrounding Facebook and Twitter.  But what about the other phenomenal social networking site, LinkedIn?

LinkedIn is really the only solvent site out of the bunch!  They grew up with a revenue model and it’s working really, really well for them.

There are a lot of different ways to use LinkedIn.  It isn’t as ’socially’ as Facebook (but it’s trying to be).  It’s way more sticky than Twitter.  In fact, LinkedIn is a nice mix of all the best features of each.

Biznik has a great article on tips to using LinkedIn to promote your business:

  • Don’t be afraid to customize Your URL
  • Use their badges and your profile url on blog comments and in other social networks
  • Optimize all your labels – website, blog, personal site, portfolio…
  • Use keywords to define yourself
  • Sync blog posts and RSS feeds to your LinkedIn profile
  • Use the email signature
  • Add a profile picture!

The bottom line is visibility.  If you and your brand are visible, you will start to pick up support in no time.

What kind of successes have you found with LinkedIn?  Is there anyone who has successfully picked up a great client or a nice project?

JD