Marketing isn’t as hard as people make it to be. There are only few elements that we need to analyze and study before we go full fledge with a campaign. Here is the breakdown of what the diagram shows :
Before reaching out to the customers a business needs to study four elements related to the potential customers :
- How loyal are they to an exisiting brand?
- Analyze the target market’s behavior ( consumer behavior ).
- Study the cultural difference of each market being targeted
- Analyze what the problems are that the product/service might provide solution to
After studying these four elements the marketing department needs to create a marketing strategy based on the findings derived from each element,
- Develop competitive advantage to move customers from an existing brand to your’s
- Cater to their existing behavior
- Send out marketing messages based on cultural and language differences
- Convey how your product can provide solution to their existing problems
If businesses follow this approach the result usually ends in purchase of a product/ service which is the solution for the customer. And for businesses it results in sales which is their solution to the problem. In the end its a win win situation for both customers and businesses.
I agree that Marketing isn’t as hard as people make it to be. I also agree that many businesses try to make it much too complicated. However, I do not think that a business can put marketing “in a box.”
I believe that a business must realize that everything that someone hears, sees, smells, touches and tastes about your company is marketing. If I walk into a business and the receptionist is dressed poorly and uses bad grammer when she speaks to me, I immediately get a bad impression of that company. If the offices are messy and dirty, I get a bad impression. If I call and get an automated sytem that offer memu choices that don’t address my reason for the call, I get a very bad impression and get very upset.
Those kinds of factors (and many others) are part of the company’s marketing. Marketing is not just a strategy developed and implemented by the “marketing department.” EVERYONE in a company markets for the company. I have stopped doing business with companies because someone in the accounting, HR, or other department did not provide the proper service. I am willing to bet that people in those departments do not consider themselves to be involed in “marketing the comapany.” I good company lets everyone know that marketing is part of their job.
You have very good blog and I enjoy reading it.
Ron Meledandri - Sentra Business Solutionss last blog post..Business Networking