A Marketing Diagram That Explains The Easiest Approach

by Ritu

Marketing isn’t as hard as people make it to be. There are only few elements that we need to analyze and study before we go full fledge with a campaign. Here is the breakdown of what the diagram shows :

Before reaching out to the customers a business needs to study four elements related to the potential customers :

  1. How loyal are they to an exisiting brand?
  2. Analyze the target market’s behavior ( consumer behavior ).
  3. Study the cultural difference of each market being targeted
  4. Analyze what the problems are that the product/service might provide solution to

After studying these four elements the marketing department needs to create a marketing strategy based on the findings derived from each element,

  1. Develop competitive advantage to move customers from an existing brand to your’s
  2. Cater to their existing behavior
  3. Send out marketing messages based on cultural and language differences
  4. Convey how your product can provide solution to their existing problems

If businesses follow this approach the result usually ends in purchase of a product/ service which is the solution for the customer. And for businesses it results in sales which is their solution to the problem. In the end its a win win situation for both customers and businesses.

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Ron Meledandri - Sentra Business Solutions

I agree that Marketing isn’t as hard as people make it to be. I also agree that many businesses try to make it much too complicated. However, I do not think that a business can put marketing “in a box.”

I believe that a business must realize that everything that someone hears, sees, smells, touches and tastes about your company is marketing. If I walk into a business and the receptionist is dressed poorly and uses bad grammer when she speaks to me, I immediately get a bad impression of that company. If the offices are messy and dirty, I get a bad impression. If I call and get an automated sytem that offer memu choices that don’t address my reason for the call, I get a very bad impression and get very upset.

Those kinds of factors (and many others) are part of the company’s marketing. Marketing is not just a strategy developed and implemented by the “marketing department.” EVERYONE in a company markets for the company. I have stopped doing business with companies because someone in the accounting, HR, or other department did not provide the proper service. I am willing to bet that people in those departments do not consider themselves to be involed in “marketing the comapany.” I good company lets everyone know that marketing is part of their job.

You have very good blog and I enjoy reading it.

Ron Meledandri – Sentra Business Solutionss last blog post..Business Networking

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