Software and information are both great markets. It doesn’t matter if it’s online software (Saas) or offline books/tapes/ebooks - Freemium/Premium is the way to go.
What better way is there to sell something than to let people try it out for free?
For instance, Freshbooks is by far my favorite online invoicing application. We use [...]

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That’s right! Some times the best way to see marketing well done is by watching couple kids run a lemonade stand. Although you might disagree with my statement that children are marketing geniuses, it is true. We tend to ignore this fact simply because unlike grown adults they don’t have to try as hard and [...]

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We are on a roll! We just launched the central hub for the Hackz network and we will also be offering our services through the newly launched site. Please take a minute to visit Axiium.com …………….ok you are back. Well as you can see on Axiium there is a thumbnail with a question mark. That’s [...]

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I wanted to take a minute and thank everyone who has stopped by both MarketingHackz and NetHackz over the past couple months. Since we started, MarketingHackz has been on the Digg front page once, has been stumbled too many times to count, and has achieved close to 600 RSS Feed subscribers. All in [...]

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MarketingHackz was never meant to be a stand alone blog. We didn’t start it for that reason. We wanted to build a Hackz Network that encompassed a lot of different ideas and niches, with a few central thoughts and beliefs…
The reason we launched MarketingHackz first was simple - all blogs and businesses need [...]

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Marketing is a huge topic. There’s internet marketing and traditional marketing and strategic planning and on an on.
So rather than beat a dead horse and have you read about a bunch of stuff that we think is important, how about you help us out! Tell us what area of marketing most intrigues you. [...]

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Image by Getty Images via Daylife

Marketing needs to be managed. If you don’t manage your company’s marketing and build little conversion metrics in to each and every ad how are you going to know what works and what doesn’t?
Pay Per Click isn’t any different. In order to run a good campaign (and not [...]

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Direct mail marketing is easy. It’s one of the quickest, cheapest, and most actionable forms of advertising. But it amazes me how many people don’t understand what they are doing when it comes to putting a good campaign together!
Here’s an example. I got an over-sized piece in the mail from a local bank. It’s about [...]

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[ In our pursuit to give you the best marketing advice, tips and hacks - we encourage anyone to write guest posts! The following is from Mark Schumann of Publicity Wheel. If you know of a great service or a new startup that would be of benefit to our readers, please let us know! [...]

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In business, being different is good. Being wacky is good. But being extraordinary is better.
Have you seen any of this year’s auto expos? Wacky. Crazy. Extraordinary. SOME of these cars are magnificent. Others, though - need to get scrapped.
Welcome to the rule of thirds.
The rule of thirds says [...]

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