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Marketing needs to be managed. If you don’t manage your company’s marketing and build little conversion metrics in to each and every ad how are you going to know what works and what doesn’t?
Pay Per Click isn’t any different. In order to run a good campaign (and not [...]

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Direct mail marketing is easy. It’s one of the quickest, cheapest, and most actionable forms of advertising. But it amazes me how many people don’t understand what they are doing when it comes to putting a good campaign together!
Here’s an example. I got an over-sized piece in the mail from a local bank. It’s about [...]

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[ In our pursuit to give you the best marketing advice, tips and hacks - we encourage anyone to write guest posts! The following is from Mark Schumann of Publicity Wheel. If you know of a great service or a new startup that would be of benefit to our readers, please let us know! [...]

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In business, being different is good. Being wacky is good. But being extraordinary is better.
Have you seen any of this year’s auto expos? Wacky. Crazy. Extraordinary. SOME of these cars are magnificent. Others, though - need to get scrapped.
Welcome to the rule of thirds.
The rule of thirds says [...]

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Press releases have long been a standby for launching new websites and initiatives. Press release news wires are the source of many of the news items you see on a daily basis throughout the blogosphere and in the media.
When you write a press release, you basically need one thing: a story.
A press release is [...]

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We just passed our glorious one week anniversary! Typically, that means packing up your gear and flying back home from your honeymoon, only to return to the daily grind of jobs and yardwork… But we’re not done yet. We still have so much in store.
The Free Search Marketing Handbook

Marketing has changed. [...]

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Building freelance or web-based businesses takes time. Getting good clients, making decent money, setting up a workable schedule - so much of it is up in the air. Oftentimes, work is hard to come by for a long time, and then you have WAY TO MUCH OF IT! It seems like it [...]

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As we start getting into heavy duty marketing, you’re going to hear about all kinds of different marketing techniques that the big boys use. Examples are search engine marketing, direct mail marketing and referral marketing. All of these types have their place, but there is one that beats them all - hands down. It’s having [...]

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Businesses, both big and small, live and die by marketing. It doesn’t matter if you run a freelancing site, a blog, a shiny new storefront, or a place that makes plastic cups - marketing is key. People who might be interested in what you make need to be able to find you. [...]

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