Regardless of where a business stands, chances are that if the Internet has anything to do with its success, there is a place for social media marketing in the business plan.  New companies, old companies, big companies, small companies — they could all use social media marketing to some extent.  Whether they sell online or even if they don’t sell anything at all, Web 2.0 is a place that can help to make or break a company.

The real questions is this: “What is social media marketing and why do I need it?”

There are several different manifestations that can be considered social media marketing.  Knowing which one is good for your company makes all the difference in the world in determining how to integrate it into a business plan. Read the rest of this entry

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The vast majority of businesses in the world today are seeing a sharp downturn in their profits.  Consumers are buying less, which means workers are often making less (or losing their jobs), which means they are buying less – you get the picture.

The one segment that seems to be thriving is Internet Marketing.  Why?  According to some, it’s BECAUSE of the failing economy that businesses are looking towards the Internet as an alternative to higher priced television and other forms of advertising.

Last week was a big week for one market segment that has been hit hard by tough financial times: automotive.  With two major conferences, the Digital Dealer AAISP conference in Dallas and the JD Powers Conference in Las Vegas, most of the attention was placed on how to leverage the Internet as a smarter way to advertise.

Joe Turner, Executive Director of Marketing for TK Carsites, an internet marketing and website design firm, said, “Car dealers are looking for a lifeline.  Times are beyond tough and they need a way cut costs without making sales worse than they already are.  They are looking to the Internet to replace much of their traditional advertising.” Read the rest of this entry

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