Let’s take two scenarios for example,

Conversation between John and Jane in the Real World,

Characters : John – a writer
Jane -editor of a well known magazine

At a party
John : Hi Jane! It is really nice to finally meet you. I have seen your editorial column in [magazine] and I truly enjoy it.
Jane : Ohh hi! Glad you enjoy my writing. Its always nice to get positive feedbacks.
John : So, what else is new? Anything new coming up for the magazine?
Jane : Not at the moment. But we have a few things planned which might take a while to implement.
John : Ohh ok. By the way, I was wondering if you would consider my article on [topic] for the next issue. It would be very kind of you.
Jane : I will see what I can do. I have got to run at the moment but it was really nice meeting you.

What happened in the scenario above is Jane ignored John as soon as he asked for a favor. This is because she can clearly see that the only reason he was talking with her was simply cause he wanted to get something out of her. Before we ask for anything we need to let the relationship mature. This is how it works in the real world when we connect with people face to face.

Conversation between John and Jane on The Web,

Characters : John : New blogger
Jane : Established blogger and an influential figure on the web

On Twitter
John : @Jane Really loved your article on how to build a community around your blog.
Jane : @John Glad you enjoyed it.
John : @Jane I have been following your blog for a while and it has been a great help
Jane : @John Thanks! I am glad you find my tips and suggestion helpful.

[John sends a Direct message to Jane on Twitter] – Hi Jane! Would it be possible to get a link back to one of my articles from your blog. I would really appreciate it.

John : @Jane Sent you a DM. Hope to hear back soon from you

What happened in this scenario? Same thing as the first one. Once Jane sees John’s DM, she decides to ignore his tweets. Once again she can clearly see that its all about what he can get out from her rather than building a solid relationship.

When it comes to networking, what works in the real world is exactly how it works on the web. Carry real world etiquette to the online world and you will be able to gain attention and be noticed. Its as simple as that.

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Do you know that the e-commerce industry is all set to touch the magic figure of about 12 billions dollars by year 2010? Also with the Neilson survey revealing the presence of internet in more then 90 percent of the US households Online Marketing has become the new way to win potential clients and earn money. Global exposure, fast response and accountability to the advertisers are just some of the factors which have made online marketing take a huge lead over the traditional marketing methodologies.

Basic business models used for online marketing are search engine optimized websites, placement of banner ads on certain sites , direct marketing using emails, lead generation through websites and marketing using affiliate programs. Main reasons responsible for growing popularity of online marketing are:-

Read the rest of this entry

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Before we get into the marketing aspect, I would like to say that I am glad the election is over and the verdict is here. Although Obama won the election and I personally wanted Obama in the White House, I applaud John McCain for his gracious speech last night. November 4th 2008 will be remembered forever as this is the first time a black president has been elected to the White House. Its a proud moment for all of us as this marks the end of segregation which still prevails among many. We can proudly say that we are now The United States of America, despite color, gender, race and sexuality among many other things.

Sorry for the rant. Lets get to the marketing aspect of this article now. Most people think that social media simply doesnt work for certain businesses. They don’t seem to figure out how to tap into social media crowd to promote their products and services. Well, if a politician can market himself on social media I can almost bet any business has a chance to make it on social media. The fact is that there needs to be a clear objective. A definite set of plans. Barack Obama’s social media campaign was one of the best internet campaign that has been ever done by any politician.

Here are 5 ways on how Presidential – Elect Barack Obama’s marketing team carried out one of the best social media marketing campaign ever,

1. Wiki ( please note that this has either been closed or is a private team workspace ) : The team used Wiki’s to organize volunteers and update each other on new happenings and such online.
2. Twitter : Twitter which is considered to be one of the best communication and social tool was used to update the twitter community. Considering the fact that twitter has a huge user base, this platform was used very actively and effectively.
3. FaceBook Application : FaceBook is one of the most popular social networking site. Boasting more than 1 million users and sitting right behind MySpace, not using this channel would have been a big loss. The campaign created a Facebook app for users to share  the news items, blog posts, speeches, and videos that most inspired you to support Barack Obama.
4. Social Network : Barack Obama’s team created their own branded social network where people could collaborate and network with each other. This allowed them to build a sense of community among their supporters.
5. Blog : One of the best way to tap into the social web is via blogging. The team made the best use of it by staying connected with supporters and informing them what was going on behind the scenes.

Those were some of the ways our 44th President Barack Obama utilized social media to his advantage. Seriously, if politics works on social media your business most certainly will. Give it a try. Create a presence, incluence and build a network so as to reach out and promote yourself.

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Viral marketing in the simplest words means the marketing strategy which encourages e-mail recipients to pass along messages to others in order to generate added exposure. This can be a great way to attract traffic to your website and expand business dimensions. This form of marketing has existed in the society for a very long time and still holds a strong position. Anything from telling a friend about a new product that you liked to e-mailing a couple of colleagues regarding a free e-book or service could be called viral marketing. But for the users of today’s generation need to be sold things in a different way and must be tackled in a unique manner. Here’s a few tips and tricks for marketing virally which are sure to get you silver if not golden results:-

1. Give out a FREE service or product: People remember when they hear or see anything available for free. This is especially true in the case of websites. If you have a website, offer your customers a free gift like an e-book. It doesn’t take long for people to pass on a word regarding the same then. This can be an excellent way to do viral marketing.
2. Scalability and How-to Spread the Word: In the not so virtual (real) life, it is impossible to get people to do something. This mammoth of a task is actually easier in the virtual life as you just need to request your customers to send a chain e-mail or leave a signature on your website. Your daily downloads can hit amazing numbers which you probably wouldn’t have ever thought of.
3. The “Cool” Rules: Everyone who is well connected with people is aware of the “cool” or the “in” factor. Tight jeans might be “in”, so the chances and the opportunity for you to exploit as a businessman increase as well. You can with the help of sites like digg, reddit, Slashdot, etc., promote your website and products. Get hold of people who like the stuff you do and just ask them to “digg” your story or simply pass on a word to others. Use keywords which can drive traffic. Be patient as things like these require time and become successful after a lot of efforts. How will you get the chicken, if you don’t wait for the egg to get warm.
4. Make use of Web 2.0 tools: Websites like Twitter can be of great help in unimaginable ways. All you need to do it just post what you’re doing currently. If you have a strong following on Twitter, you can get great traffic and more in just one day. This is viral marketing at its best.
5. Bookmarks and link-backs: Use link backs on websites which have already been established and get good traffic. Apart from this make sure you use social bookmarking websites like del.icio.us. Save bookmarks to your website and blogs using keywords which help in Search Engine Optimization (SEO).

Its your turn to share some tips with us.