Have you heard the latest news?  Probably.
Have you BEEN the latest news? Probably not.
Welcome to the wonderful world of Buzz Marketing.  It isn’t new — actually, it’s been around since well before the Internet.  Heck, it’s been around since before computers.  The only difference is that now, the Internet and computers make buzz marketing a [...]

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When Nike+ launched two years ago, there were many skeptics.  Other corporations have tried to create a strong social network for their users.  The results have been horrendous for most, but Nike has been able to build their brand and establish strong avenues of interactions with their customers through this social network.
What did they do [...]

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As the economy pushes more businesses to pull back on their conventional marketing budgets and put some of it into Internet marketing, some are wondering where to spend their money.  The two major categories of Internet marketing making a splash today (and into tomorrow) are search engine optimization and social media marketing.
The question is” “Which [...]

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When I first came across Zimbio last month, i didn’t think much of it.  It looked like so many of the other “spam your blog” or “citizen (playing) journalist” websites out there — didn’t really take a second look.
That is, until last week.  Now I’m hooked.

Zimbio draws its strengths from many different marketing disciplines and [...]

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You’ve probably seen them on Techcrunch, Mashable, or a host of other startup-reviewing blogs.  “We have 500 invites for the private beta (get ‘em while they last)!”

Most who have been around these blogs see this and have become aware that usually, even if you are too late to get an invite, you can request one [...]

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