Most businesses wouldn’t achieve success without having a presence on the web, and having a presence on the web isn’t enough. Businesses have to analyze different forms of web marketing and at this point in time video ads seem to be the most appropriate gateway for marketers. According to a recent study done by emarketer [...]

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Biodegradable, made from recycled material, recycleable, environmentally friendly - sound familiar? These are some of the things that we hear constantly when products are being promoted. The reason is simple - consumers want to go green and businesses want to make green. Its called “The Green Marketing.”

This isn’t a new phenomenon but it sure is [...]

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No matter what kind of business you run, the ultimate goal is to sell your products and services and maximize revenue. The first goal however is to tap the market and lock in new customers or customers that have been loyal to a certain brand. Most companies and businesses overlook two simple yet the ony [...]

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Blogging isn’t just for individuals and that’s a known fact. Some of the most popular blogs are commercial blogs that utilize their reach to promote their products and business. Blogging has emerged as one of the best marketing tool on the web. From the ease of creating to the convenience of interacting with possible customers [...]

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Software and information are both great markets. It doesn’t matter if it’s online software (Saas) or offline books/tapes/ebooks - Freemium/Premium is the way to go.
What better way is there to sell something than to let people try it out for free?
For instance, Freshbooks is by far my favorite online invoicing application. We use [...]

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Ad copy refers to the printed text or spoken words in an advertisement. In the past, I’ve seen people recommending each other books on copywriting. Well, to be frank , they’re no good. So how do you go about making a killer ad copy? One way could be to pick up a line or steal [...]

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Now that we have launched the free slogan campaign ( campaign ends on Wednesday, June 18th. All the commentators who have requested a free slogan/tagline will be contacted via email by Friday, June 20th), we think its time to acknowledge some of the best marketing slogans of all time. Slogans are an integral part of [...]

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Commercials - some we hate and some we can’t wait! As I was watching some car advertisements on TV I remembered some car commercials that I just loved. Got on YouTube and started looking for them. Luckily, I found them all and have included all the clips on this post. These are some of the [...]

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