The best way to learn is by watching others do it and then implementing it ourselves by adding a twist, a little spice to what has already been done. Sometimes you just have to rock the boat.
The above statement is true for pretty much everything. When it comes to marketing the same rule applies. There [...]

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I am pretty active on Twitter. Addicted wouldn’t be the perfect word to describe my Twitter use but I am pretty close. There certainly are days when I am checking my Treo ( if you are looking to buy a smart phone my suggestion would be to stay away from Treo. It sucks! )  to [...]

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If you are not a Mac user chances are you are using a Dell computer. May be not, but its a well known fact that dell is one of the most widely used brands of computers, at least in the US. Today I wanted to feature a company that has tapped into the social web [...]

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As the economy pushes more businesses to pull back on their conventional marketing budgets and put some of it into Internet marketing, some are wondering where to spend their money.  The two major categories of Internet marketing making a splash today (and into tomorrow) are search engine optimization and social media marketing.
The question is” “Which [...]

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Social Media marketing differs from traditional marketing in many ways. One of the key difference between social media marketing and traditional marketing is the fact that to market anything on social media you have to have an active presence within that community. Whether you are trying to promote an article on a blog or a [...]

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Before I go ahead I would like to make a confession : I am pretty addicted to Twitter. When I first started using Twitter it was more of a “let’s see what it can do” approach but as I dived more into it, I started seeing the ultimate value that it can provide, both as [...]

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Couple weeks ago we published an article that showed some of the best creative ads out there. After going through all the emails and suggestions we received we knew we had to do it again. Today we bring you 20 creative advertisements that are simply amazing. They convey the message in best possible way without [...]

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Mark Zuckerberg and his “super-talented” team have successfully created ripples in the social media circuit that we see as of now. They created Facebook. We all have an account there and we know its advantages. Viral marketing mashed with the help of an open Platform has never been so stunningly successful in the history of [...]

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Branding is not equivalent to marketing, rather it is an integral part of it. It is not just an out-of-the-box name or a couple of whacky logos, branding in all is a well thought and careful process of creating consumer awareness of the product.
Companies like Apple, Reebok, Nike, Mc Donalds, Dominos etc. stand at a [...]

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Once again as I was browsing the web looking for stories, I came across an interview with Paul Brienza, SVP of Laughlin Constable whose clients include BoomerTowne, a baby boomer focused social network. In this interview Brienza talks  about how BoomerTowne stands out in such a crowded field.
Please take a look at the image below [...]

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