Email Marketing Archives

Infusionsoft – Email Marketing 2.0

Infusionsoft Review

Infusionsoft Review

Thanks for checking out my Infusionsoft Review. If you’re looking for the official Infusionsoft site, check the links below:

About two years ago, I started getting into email marketing. There was iContact, ConstantContact and aWeber. Then there was Infusionsoft.

Now, Infusionsoft has always been like this older, bigger brother who doesn’t say much but is intimidating just to look at let alone comprehend…

Then my business grew. I started looking at customer relationship management applications. My assistant told me I needed a merchant gateway. I needed affiliate programs set up…

Guess what? Aweber doesn’t have all that stuff. But Infusionsoft does!

Infusionsoft Review – What Is It?

At its core, Infusionsoft is a four things:

  • Shopping cart
  • Affiliate management system
  • A highly sophisticated email marketing system
  • Customer relationship management software

When you think about it, all of the pieces share components…  Customers have emails and names (CRM).  You market to customers (Email marketing).  Customers buy stuff (Shopping cart).  Other people can make commissions when sending you traffic (Affiliate).

Almost every other service out there is split up.  You have one company who does email marketing.  Another who does affiliate stuff.  And so on.

So lets take a look at the components.

Infusionsoft Review – The Components

Let’s start with the Infusionsoft shopping cart.  Basically, a shopping cart is where you customers buy stuff.  All you need to do to set on up is upload some images and write some descriptions.  The magic of the credit card processor and everything works after your initial setup.  The cart also SEO’s well – something we like a lot around here!

Infusionsoft also has some built in functionality for upsells/downsells in the sales process too.  For those of you into ecommerce, you know how much money you can make off of those!

The affiliate program is a solid, no frills management app.  Infusionsoft really excels at it actually.  If you want to manage too many more than 30 or 40 products, it might get a little difficult to move around, but if that’s you, you’ve probably got a high-dollar system in place for management.

Infusionsoft’s real claim to fame – email marketing.  If your business is focused on email marketing and you’re a little more experienced, this is the way to go.  Email marketing + CRM = Lots of sales.  Think about all the data segmentation you can do!

Infusionsoft Review – Advantages

Infusionsoft is an awesome application.  I recommend it to any who is serious about making money online.  Their email marketing and affiliate management programs rock.  I’m a data junkie so CRM is very cool.  And the shopping cart…  Well, there’s not much to say about it.  It’s a shopping cart!

Infusionsoft Review – Disadvantages

I do have to say, if you’re ‘testing the waters’ or not serious about building a business online, stick to Aweber and 1shoppingcart.

Aweber is pretty good email marketing software, and 1shoppingcart will do affiliate marketing and ecommerce stuff.  Those two will be fine for you until you decide to step it up a notch.

When you do, Infusionsoft is the way to go.

Infusionsoft Review – The Verdict

Like I said, if you’re serious about building a business – Infusionsoft is right for you.  If you’re just ‘playing’ or ‘trying,’ stick to Aweber

Infusionsoft Bonus!

Using Infusionsoft will greatly increase your revenue over the course of the next 6 months – if you use it properly! One of the things the Infusionsoft does well is train people on using their system. What they don’t do is teach you how to build lists, build relationships and sell your stuff…

That’s where my Infusionsoft Bonus comes in…

If you register for a full Infusionsoft account (not just a trial) and send me your receipt, I’ll give you access too an email marketing course that I created for my clients. I charge $1997 for this thing to real world business people who put it to work in Fortune 500 and Fortune 100 companies.

The course itself is 3+ hours of video content, walking you through:

  • How to build a relationship with the people on your list
  • How to connect with them through surveys and activities
  • How to sell products and services to them
  • How to sell other people’s products and services to them (for affiliate commissions)
  • … Plus a lot more

The Email Marketing Training is yours free when you register for an Infusionsoft account! Just click the link below:

Click Here To Get Your Infusionsoft Free Trial

Infusionsoft Review

Infusionsoft Review

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Squeeze Plugin

Squeeze Plugin

This is our Squeeze Plugin Review. If you’re looking for the official Squeeze Plugin site, click the link below!

The concept behind Squeeze Plugin is very simple – it lets you build squeeze pages with any WordPress theme in the world…  First though, let me talk a little about email marketing in general.

Email marketing is, in my opinion, the most powerful form of Internet marketing in the world.  People don’t understand it though.  They don’t know how to build their list.

It’s no coincidence that some of the top Internet marketers in the world have hundreds of thousands and millions of people on their list.

Or that Amazon.com has grown to be the retailing giant that they’ve become though email marketing (aka. their recommendation engine).

It’s simple, email marketing is free and it’s the way to go for anyone looking to make money online.

OK – back to Squeeze Plugin.

Squeeze Plugin Video:

First of all, make sure you watch the squeeze plugin video (I’d post it here but there isn’t an embed code)

Watch the Squeeze Plugin Video => http://www.squeezetheme.com/

Now, let’s talk about squeeze pages.

Why do all the smartest marketers create squeeze pages on their site? Well, let’s think about it together:

  1. Squeeze pages are the most effective way to build a list of targeted customers.
  2. It’s a great way to provide free or special offers to those who matter most.
  3. Squeeze pages are proven to convert as well or better than any other form of info collection.
  4. The list that you build is full of people who want to buy what you’re selling.
  5. You’ll make more money!

This is great news because everyone knows building an email list is the #1 thing to do for ANY website. The larger your email list, the more money you can make from your list. Squeeze Plugin will allow you to build powerful squeeze pages on any website running WordPress.

I can’t wait to show you how Squeeze Plugin works – I REALLY think you will be impressed! :-)

Squeeze Plugin Bonus

Using Squeeze Plugin on your WordPress site is easy enough to do, right?  Upload the plugin and activate it.  But what are you going to do one you start building your email list?  How are you going to turn those email subscribers into cash?

That’s where my Squeeze Plugin Bonus comes in…

If you buy squeeze plugin through my link below and send me your receipt, I’ll give you access too an email marketing course that I created for my clients.  I charge $1997 for this thing to real world business people who put it to work in Fortune 500 companies.

The course itself is 3+ hours of video content, walking you through:

  • How to use your email marketing provider (we use Aweber in the training)
  • How to build a relationship with the people on your list
  • How to connect with them through surveys and activities
  • How to sell products and services to them
  • How to sell other people’s products and services to them (for affiliate commissions)
  • … Plus a lot more

The Email Marketing Training is yours free when you buy Squeeze Plugin! Just click the link below:

Click Here For Squeeze Plugin

Squeeze Theme

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Does Your Company Have A Business Email List?

Does your organization have a business email list?  Or a newsletter that you send out to prospects and clients?  If not, you’re missing a key ingredient of doing business online. A few days ago, we talked about email list software, but I wanted to give you some information on cultivating your business email list…

Right now, the most important skill you could possibly learn is Internet marketing.  More and more people are turning to the Internet for solutions and entertainment.  It doesn’t matter if they’re researching a new car purchase or hanging out with their friends on Facebook – you can get in front of them online cheaper than you can any other way.

Getting in front of your target market isn’t enough though.  You have to get them to take some sort of action.  They have to click your banner.  They have to sign up for your download.  Perhaps, they need to fill out a form or a survey to get a shiny new, free report. 

Whatever the case may be, it is of utmost importance that you collect at least an email address.

Business Email List Basics

In my world, there are basically two kinds of email marketing lists: clients and prospects.  I imagine this holds true for your business too.  There are those you’ve done business with and those you hope to do business with.

Obviously, the client list is the most precious.  Your existing clients have already demonstrated that they WANT and ARE ABLE to do business with you.

The prospect email marketing list is a bit more tricky though.

Sometimes, if you give away something for free – a prospect will sign up for the download and will get mad when you try to sell them something later.  That’s unfortunate because they have to realize that you’re just trying to pay the bills too.

Other times, you’re going to get people who hang out on your business email list and suck up all the free information they can.  That’s cool if they are the sort of people who take action and just need that last little bit of information to get their own project started.  Really, that’s how I am.  I buy my fair share of training and courses, but I’m on all kinds of people’s lists – some that I’ll never buy from but I think they’re brilliant marketers!

And the third category is buyers.  Your buyers are going to read the stuff you send out, analyze it, study it, weigh it and measure it.  If you pass all those tests, they’ll buy from you – either now or in the future.  Those people will prove to be the future of your business!

The Bottom Line

At the end of the day, the success of your Internet marketing initiatives depends largely on how qualified your business email list is.  If you work relentlessly to build your list and offer value each and every day, you’ll be fine.

Once you have a list, there really is no shortage of offers you can send out.  There are affiliate programs, your own products, your friends services…  The list goes on and on.  Just make sure you survey the people on your list to find out what they want!

(If you’re still looking for email list software, check out this post to get you up to speed quickly.)

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3 Bulletproof Email Marketing Management Tips

Email Marketing ManagementEmail Marketing Management can be a pain sometimes.  If you’ve got lots of products or websites, you’ve inevitably got quite a few lists that are segmented a million different ways and have lots autoresponder sequences all set up.

The good thing is that your list is probably your company’s most valuable asset!

Now, I know there are countless experts around the web trying to convince you that you need to build your list.  But once you have it, what should you do?  Email them once a week?  Make the emails long?  Keep the content formal?  Should you hire an outside firm to manage the lists?

There’s so many variables!

The first thing I want to get out in the open is that you shouldn’t hire an outside company to email your list on your behalf.  You should be managing your database as best you can in-house.  And if you don’t have time, bring someone in who is a good copywriter!

What I want to do is give you 3 email marketing management tips that have literally tripled my business in the last three months.  Two of these are going to sound excessive, but I guarantee you they work.

1) Email Your List Often

The first time I heard this, I almost laughed.  If I email my list everyday, people will unsubscribe!  They’ll report my emails as spam.  I worked so hard to get them on – I don’t want to piss them off!

What I can tell you is that the people who unsubscribe would have done so anyway, sooner or later.  There’s no way you can continue to give away content week after week without asking them to take action in some way.  Maybe that’s through an affiliate link or by selling your own products.

The point is, you’re in business to make money, right?  That’s what keeps the lights on and a roof over your head.  Your true prospects, friends and customers will understand that.

2) The emails have to be personal

Emails that are too salesy or corporate hardly ever get read (unless they’re Newegg Deals or Tiffany’s catalog emails).  You want to do your best to write your email as you would write to a friend.

Every time I sit down to write something up for one of my lists, I think about what I would write to my buddy Frank.  When I send Frank an email, it’s usually a couple quick sentences and a link.  (If I close the email) I usually close it with something like ‘jd’ or ‘Jason.’

That’s it!  Make it personal!

3) Keep Things Current

If you don’t plan on writing to your list every day or every couple days, set up an autoresponder series that does it for you.  The worst thing you can do is let people forget who you are.

Actually, just this morning, I got two emails – one from Tony Robbins with a direct link to a video and one from another email marketer with a opt-in which forwarded you to the video.

Keep in mind, this is the first email I got from the marketer and I was a bit skeptical.  I didn’t remember signing up for anything of his.  I didn’t recognize his name at first.  And I was a bit weirded out because he was making me signup for something I already had a link to.  I thought maybe he was trying to grow his list off of Tony’s video.

So, after twenty minutes of checking nameservers and digging, I finally remembered who this guy was (an it’s cool…).  I just didn’t remember what I was doing on his list!

Email Marketing Management Best Practices

There are lots and lots of best practices out there – but the only way for you to find out what works in your niche, for your clients, is to test things out.  If you try to email your prospects every day and get some unsubscribers, don’t worry.  They were traveling down that road anyway.

But if you find something that doubles your income overnight – keep doing it!  That’s how fortunes are made.

Email marketing goes in waves.  Every now and then, we read reports and blogs posts telling us that email is dead and building a solid list is a waste of time.

I have to wholeheartedly disagree.  It doesn’t matter what niche or business you’re in, your prospect and client database is one of your most valuable assets.  In the online world, that database is your list.

After talking to clients over the years, there’s lots of confusion over what’s the best way to build a list, store a list and market to a list.  So, I thought I’d put a quick post together describing the email list software available that are actually pretty good!

Email List Software

A good email list software provider or an email marketing list provider is the company that stores and allows you to maintain your list.  They provide you with all the double opt-in protection, autoresponders and the ability to do broadcast messages.

In short, the list service is your one location for email marketing.

Now, some services are dedicated to email lists only.  Others tie in services like CRM software, merchant gateways and shopping carts.

I have three favorite email list software platforms that I have my clients set up on:

Constant Contact

Constant Contact is my first recommendation for people looking to do monthly email newsletters/information bulletins for their clients.  This might be something as simple as event announcements or sales and promotions.

For instance, I’ve done a lot of work with a sewing shop in the last few years.  Things like bringing them online, helping them through social marketing and list building, etc.  i pointed them to Constant Contact because it’s dead simple to use and they really just needed to send out monthly bulletins.  They weren’t doing any hard-core marketing through it.

Aweber

Aweber is my favorite out of the email list services because it’s cheap, allows autoresponders, and has great deliverability rates.

Besides doing all the normal broadcast type stuff, Aweber lets you set up a sequential series of emails that go out at a predetermined time.  For instant, the MarketingHackz Social Media Quick Start Guide is an autoresponder.  Starting the day you sign up, and for the next 9 days, you get a new social marketing lesson in your inbox.  Then, as we add to them, you get them all in succession!

It really does rock.

Deliverability is another factor.  If you were to email your 200 clients out of Outlook, chances are your server will shut you down for a little while.  They do that to avoid spam.  If you email those same clients from Aweber, your emails are almost guaranteed to get there!

If you’re just getting started with email marketing, head over to Aweber and grab an account.  Put the web form in your sidebar with a free download and you’re golden.

InfusionSoft

Now to the big boys.  I love InfusionSoft.  They’re by far my favorite of the email list services.  It has been built from the ground up for serious businesses only.  Up until a short time ago, you had to pay a setup fee to even get an account with them – I think it was $5,000.  Now, there’s no setup.  It’s just the monthly fee.

Infusionsoft has a couple different packages.  Their primary package is email marketing plus CRM integration so you can combine all your customer relationship activites with bulletproof email marketing.

Their next major tier is emai marketing + CRM + shopping carts + merchant gateways.  I’ve used this system for clients and am rolling it out for my own stuff now.

They basically offer all the great things like autoresponders, great deliverability rates, broadcasts, nice templates and all that stuff – but they tie it to CRM software which lets you really get an awesome idea of who your customer really is.  It isn’t just an email address and a name.

Plus their shopping carts rock and can be customized beyond belief.

If you’re serious about building lists and doing good business online – check out Infusionsoft’s free demo.  They’re my choice for high end businesses and projects.

Summary

There are lots of email list software services out there.  These are the three that are widely regarded as being the best ones and the ones I’ve used/use.

The main point is that if you haven’t started building your list – you should (as in right now).  It’s the only way your business will truly be recession proof because there are virtually hundreds of ways you can make money if you can get in someone’s email inbox.

Tell me about who your email list is through.  Do you use GetResponse or iContact or one of the other ones?

In our previous post we talked about email marketing a bit. Today lets dive in a little more into email marketing.

Email marketing is the cheapest and the easiest way to connect with your customers. The current statistics reveal that more then 1 billion people use internet across the world and almost 92% of them use emails. Nielsen reports further suggest that more then 70% users receive marketing emails and around 82% of the users who receives marketing emails at least make one online purchase. More striking is the fact that almost 33% of the users make the purchase as soon as they receive a promotional email. So to cash upon this figure and making your revenue grow you need to send compelling emails which should be informative, eye catching and doesn’t get deleted as junk or spam! So here are few tips which can be used to come up with professional marketing emails with a personal touch:- Read the rest of this entry

Email Your Way To Success

The internet has bought a revolution in the business world. People are on the constant lookout for new ways of selling their products. E-mail being one of the most over-utilized and the most under-rated tool of all. Every now and then, you receive an e-mail giving unnecessary details about a sale or claim to a free gift. The real winners are the people who compel the target audience into buying the product. So how do you spin that web really? This is the e-mailing that will sell. Read on:

  1. Truth Prevails: Write a subject line that gives an intro to your offer. But be truthful. Don’t be fake. It should be as compelling as it can be. Have something like Important or Must Open as the subject line. Free, discount, offers are words that consumers grow accustomed as they read it again and again. A subject like “Marketing: Why your company’s future depends on it” is a question which has 2 possibilities of what you’ll gain out of it if you read or what you’ll lose.
  2. Clear and concise: People in the 21st century are busy. They don’t have time to figure out what you are offering. So sum the whole thing up in as little as you can, in a nutshell. Be direct and let the first sentence extremely clear as to what you are to offer. Grab the attention with a concise statement which will make them get up and think like “Looking for an effective and easy way out for marketing? Try XYZ services”. Do not leave detailed information in the first go. By the end of the message the reader should have an “opt in” option. Once he feels that he is interested, your work is half done.
  3. Send only one message: I’m sure you have come across mails that give you information about all the products they offer, like 2 ipods or free one touch keyboards. Do not do that. Readers do not have very long attention spans. In fact, it is a proven fact that they lose focus after only 10 minutes of reading or listening. Sending a separate e-mail for every product you offer is the best way to go about getting maximum attention. You cram it up with all offers, and you lose a reader. An even better way to deal with it is to send a newsletter to all your regular customers who you think can be considered as prospective buyers.
  4. Focus on value: The reader’s time must be compensated by giving them a value offer or a discount. An example of this could be how VeriSign did e-mail marketing. “Does your business have the full security it needs to carry online? To learn what’s securing all the leading websites today, claim your free copy of “Securing Your E-Business” now”.
  5. Show the benefits: Just telling the readers about the offer is not enough. You have to show them what else you can give them which will be beneficial for them in way or the other. Eg.: “Our free job matching service will help you find high-paying gigs. We’ll send you the names of at least two potential clients each week.” This will lure some if not all your readers. It is important for you to turn web surfers into prospective buyers. The deal will pull them tomorrow if not today.
  6. Final cut – Action! : Your compelling subject line and consumer oriented lead has worked like magic for you: getting the customer to read what you offer. What’s next then? The last thing that leaves an impression on a reader would be to ask him to visit your site. This is not the best idea. Instead ask them to sign up for your free e-zine or a newsletter, enter a lucky draw or to buy your product. Eg: Download the free demo at (URL).

This is how e-marketing is made easy and effective. It has such a strong effect that it reaches the customer within minutes or even seconds. The response is generally immediate – 90% of the times it happens within 4 days of you sending the mail. It is a less complicated, time saving and rather cost effective method of marketing your business.

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