Friday, September 5th, 2008 at 1:08 am
Once again as I was browsing the web looking for stories, I came across an interview with Paul Brienza, SVP of Laughlin Constable whose clients include BoomerTowne, a baby boomer focused social network. In this interview Brienza talks about how BoomerTowne stands out in such a crowded field.
Please take a look at the image below which shows online and mobile acitivity of US Online Buyers by age,
Make sure to read the interview. It answers some questions that you might have been looking to get an answers for as well.
A little off topic but I think Laughlin Constable has one of the best “service description,” I have seen. Simple and to the point.
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Monday, August 18th, 2008 at 2:03 am
Biodegradable, made from recycled material, recycleable, environmentally friendly – sound familiar? These are some of the things that we hear constantly when products are being promoted. The reason is simple – consumers want to go green and businesses want to make green. Its called “The Green Marketing.”
This isn’t a new phenomenon but it sure is one of the fastest growing pitch being applied by marketers in their campaigns. Consumers want to feel environmentally conscious. Buying “green” products makes them feel they are contributing to the environment even if it is just a little bit. Green marketing is one of the most effective way of marketing products and most of the time customers don’t mind paying a little extra for environmentally friendly products.
Green marketing has been and will be one of the most effective form of marketing. With environment degrading day by day, this is actually the best way to promote a product. Make it environmentally friendly and pitch it with green marketing. Green marketing tends to lock in the most consumers at any given time for any given product. Give it a try. Go green and see the difference. This form of marketing is the way to make some green.
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Thursday, May 8th, 2008 at 9:01 pm
On a daily basis there is a new social media site created. There is basically a site for every person from every background. We spoke with Muhammad Saleem, social media maven, about his opinion about a variety of sites, social media marketing and the most important elements to keep in mind when engaging in the space.
In our discussion about the major social sites like Digg, StumbleUpon and Twitter, we were able to establish the key steps towards establishing prominence online. Participating, contributing and becoming an intregral part of the community are the main ways to develop the personal brand that Muhammad has been able to establish for himself. Read the rest of this entry
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Monday, April 28th, 2008 at 2:01 am
Neil Patel is only 23 years old and is one of the most sought after Internet Marketing Consultants around. Co-founder of ACS and Crazy Egg, Neil also serves on the Board of Advisors for very well known companies. Some of his clients include HP, Samsung and American Greetings among many others.
Neil’s personal, friendly and down to earth approach makes him one of the best marketing consultants around. Neil was gracious to accept our request for an interview about social media and online marketing. Read the rest of this entry
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