Do you remember the old 7up commercials, ‘Image is Everything.’  I never quite understood them in that context.  So the actor is drinking 7up.  And so some of my friends like 7up.
Who cares?
In business, image IS everything.
So much so that companies are willing to spend millions of dollars every year on branding alone.
When you’re a [...]

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Have you heard the latest news?  Probably.
Have you BEEN the latest news? Probably not.
Welcome to the wonderful world of Buzz Marketing.  It isn’t new — actually, it’s been around since well before the Internet.  Heck, it’s been around since before computers.  The only difference is that now, the Internet and computers make buzz marketing a [...]

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When Nike+ launched two years ago, there were many skeptics.  Other corporations have tried to create a strong social network for their users.  The results have been horrendous for most, but Nike has been able to build their brand and establish strong avenues of interactions with their customers through this social network.
What did they do [...]

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Let’s take two scenarios for example,
Conversation between John and Jane in the Real World,
Characters : John - a writer
Jane -editor of a well known magazine
At a party
John : Hi Jane! It is really nice to finally meet you. I have seen your editorial column in [magazine] and I truly enjoy it.
Jane : Ohh [...]

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Trade shows can prove to be an excellent source of marketing. If you want to get noticed in the public eye and have a great headstart, then trade shows are the thing for you. If you are a small business owner, you would understand the importance of it and are probably already using this tool. [...]

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Content Marketing has emerged as one of the hottest marketing tools on the web. Whether you are using social media tools such as blogs, Twitter, Facebook or any other platforms, marketing comes down to content. Of course marketing has always been about content in one way or the other. Marketing messages are all contents but [...]

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ChirpMarketing
a form of marketing that is used to convey short messages that are highly centralized, can create impact and grab target market’s attention without them having to spend substantial amount of time looking at the marketing message.
ChirpMarketer
any person or business who uses Twitter or other similar services to create brand awareness with short, enticing messages [...]

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About the author: Jason Drohn is a social media strategist and consultant who loves helping people build ridiculously successful businesses online. Follow him on Twitter to find out more!

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Before we even get started on this post I would like to confess something - I suck at making graphs and diagrams. I have been trying my hands on it lately so until I get better at it please bare with me. This is one of the reasons why I have been using “text” to [...]

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Lately we have been diving quite deep into Social Media marketing here on MarketingHackz. One of the reason we have been covering this more is because it is a sector that just shouldn’t go unnoticed. Although traditional marketing is never going to go out of scene and it shouldn’t, we certainly cannot ignore the emerging [...]

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