Have you heard the latest news?  Probably.
Have you BEEN the latest news? Probably not.
Welcome to the wonderful world of Buzz Marketing.  It isn’t new — actually, it’s been around since well before the Internet.  Heck, it’s been around since before computers.  The only difference is that now, the Internet and computers make buzz marketing a [...]

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When Nike+ launched two years ago, there were many skeptics.  Other corporations have tried to create a strong social network for their users.  The results have been horrendous for most, but Nike has been able to build their brand and establish strong avenues of interactions with their customers through this social network.
What did they do [...]

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Content Marketing has emerged as one of the hottest marketing tools on the web. Whether you are using social media tools such as blogs, Twitter, Facebook or any other platforms, marketing comes down to content. Of course marketing has always been about content in one way or the other. Marketing messages are all contents but [...]

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ChirpMarketing
a form of marketing that is used to convey short messages that are highly centralized, can create impact and grab target market’s attention without them having to spend substantial amount of time looking at the marketing message.
ChirpMarketer
any person or business who uses Twitter or other similar services to create brand awareness with short, enticing messages [...]

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Before we even get started on this post I would like to confess something – I suck at making graphs and diagrams. I have been trying my hands on it lately so until I get better at it please bare with me. This is one of the reasons why I have been using “text” to [...]

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The title might seem a little odd but I will try to explain what I mean. Social Media marketing is a sector that most companies have recently embraced. The reason of course is because they see the potential of adding more to their sales number. That is the key to marketing and the only reason [...]

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The best person to endorse your products and services aren’t celebrities that get paid millions of dollars for an ad. Everyone knows they are bought and although in US celebrity endorsements are highly influential, it still beats the endorsement of a regular “normal joe.” The best person that could ever endorse your product is someone [...]

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Everybody wants to be the best, the best there ever was and only few succeed. The reason – Only few dare to be different.

The above saying applies directly to marketers as well. Every one of us wants to be the best, the best to create a message that will compel others to buy our products [...]

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This particular ad that was created by SEGA was able to cause quite a buzz for them. One of the reason it was one of their successful and buzz causing marketing campaigns is because the ad is seen by many as taboo. Something that is not easily accepted by our culture. However, if you look [...]

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Each day from the time we wake up till the time we “hit the sack” we are exposed to thousands of ads. Most of them we simply ignore cause we are used to them. We get out of bed, grab a cup of coffee and read a newspaper, there it is hundreds of ads throwing [...]

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