Content Marketing has emerged as one of the hottest marketing tools on the web. Whether you are using social media tools such as blogs, Twitter, Facebook or any other platforms, marketing comes down to content. Of course marketing has always been about content in one way or the other. Marketing messages are all contents but the content marketing today is different than what it used to be in the past. Content marketing today is what we call “marketing through education.”

We all know there are millions of blogs floating on the internet today. Almost 75% of these blogs are created not to maintain a personal diary of any sort but with a motive to earn revenue. The reason is simple – compelling content generates attention. This is the reason why corporate blogs have surfaced on the web. They sell products and services not through direct marketing but through content marketing. Any information that can educate people in a genuine way will certainly generate interest which will convert.

When we use social media platform what is one thing that we all chant about – participate, provide value and become an influential part of the community. This is not possible if we simply try and sell product. It is possible if we engage with meaningful content and conversation. Whether we are acting as an individual on social media sites or as a company, conversation is important. Participation and engagement is of equal importance because without it your strategy to market through content will fail.

Recently we have been seeing more and more businesses getting into social media space. It would be safe to say that soon we will see content marketing and conversation marketing slowly take over the traditional marketing approach. The way your potential customers think have changed. It is about time we all switch our approach to marketing and embrace both content marketing and conversation marketing as a prime marketing tool.

We will get more into content and conversation marketing as we move along.

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The title might seem a little odd but I will try to explain what I mean. Social Media marketing is a sector that most companies have recently embraced. The reason of course is because they see the potential of adding more to their sales number. That is the key to marketing and the only reason a way business can sustain – get more sales, make more money. No doubt about it.

Most businesses that use Social Media as a marketing tool don’t realize that social media isn’t traditional marketing. In the real world throwing a billboard on a crowded street might draw some attention but taking the same approach on the web with social media isn’t going to work. There is a reason why it is called social media – because you need to be social. The prime element of social media marketing is humanization of your business through active participation. By humanization I mean that your company needs to be seen as a person, an individual willing to participate and offer valuable suggestion to the community. If you offer nothing but products alone that is not marketing, we call that spam. Read the rest of this entry

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Everybody wants to be the best, the best there ever was and only few succeed. The reason – Only few dare to be different.

The above saying applies directly to marketers as well. Every one of us wants to be the best, the best to create a message that will compel others to buy our products or services. Sometimes we fail and sometimes we succeed. If you look at it with an open mind and a broader approach everyone is marketing something everyday whether or not marketing is their profession. While buying grocery we might tell our spouse a certain brand of wine is expensive than the other, we are unknowingly marketing someone else’s product. The point is that whether knowingly or unknowingly we are always promoting something.

But as a marketing professional you have got to sell something and this time you are doing it knowingly either for the check or for the brand image. Marketing is not hard, what is hard is to set yourself from the crowd. Each day we are bombarded with thousands of ads and even though we see ourselves as marketers we are no different than our own consumers. We ignore some ads and some catch our attention and compel us to buy. Here are 5 ways to set yourself apart from the rest of the crowd and become better at what we do which in this case is marketing,

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Each day from the time we wake up till the time we “hit the sack” we are exposed to thousands of ads. Most of them we simply ignore cause we are used to them. We get out of bed, grab a cup of coffee and read a newspaper, there it is hundreds of ads throwing their messages at us. We turn on the TV and watch our favorite show and there it is again – commercials that make us get up and do something else. Advertisements in general are hated by the masses. A marketers worst dream is their messages being ignored and this happens quite often.

The thing that makes people ignore your marketing messages and ads are the fact that they don’t have personality. Usually ads are plain and do not really catch potential customers eye or attention. Colors, message and the way an ad is presented has a lot to do when it comes to marketing effectively. When creating an ad don’t think of it as a marketing message but an art. Try to be different, think outside the box. Create a message, an ad that sets yourself apart from your competitors.

Here are 5 tips that might help you get started on marketing effectively and getting the attention that you deserve, Read the rest of this entry

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I am pretty active on Twitter. Addicted wouldn’t be the perfect word to describe my Twitter use but I am pretty close. There certainly are days when I am checking my Treo ( if you are looking to buy a smart phone my suggestion would be to stay away from Treo. It sucks! )  to see whats new on Twitter even when I am not around the computer. Not good! My twitter use isn’t primarily for marketing purpose. Its networking and being surrounded by like minded people. Its a good platform to share thoughts, ideas and share interests.

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Social Media marketing differs from traditional marketing in many ways. One of the key difference between social media marketing and traditional marketing is the fact that to market anything on social media you have to have an active presence within that community. Whether you are trying to promote an article on a blog or a product through social media site, an active presence is without a doubt key to your marketing effort. Read the rest of this entry

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Before I go ahead I would like to make a confession : I am pretty addicted to Twitter. When I first started using Twitter it was more of a “let’s see what it can do” approach but as I dived more into it, I started seeing the ultimate value that it can provide, both as a marketing and networking platform. I have been using Twitter to network with other like minded people to gain recognition as well as to promote anything I write or contents that I submit to other social media sites. The result has been nothing but phenomenal. Today, I just wanted to share a few instances as how Twitter can benefit as a business marketing tool. I will try and talk of 5 industries that have been using twitter to tap into the social media and promote themselves or their product/services.

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Couple weeks ago we published an article that showed some of the best creative ads out there. After going through all the emails and suggestions we received we knew we had to do it again. Today we bring you 20 creative advertisements that are simply amazing. They convey the message in best possible way without overdoing it. These are some of the most simple, creative and effective ads that will for sure grab your attention if you happen to see them somewhere. One more thing before we get started, don’t forget to let us know which one is your favorite through your comments. Read the rest of this entry

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A while ago we had compiled a post that contained 7 Sites Every Marketer Should Keep An Eye On. Once again, as promised we have compiled a list of another 7 sites that will help you make better marketing decisions. This time around we didn’t include our own blog since we know you have already subscribed to this one. Although there are only 7 sites listed we believe each site is extremely valuable when it comes to providing sales and marketing information and tips. If you have any that you would like to share with us please use the comment section to share links with us. Read the rest of this entry

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While browsing the web came across this image which perfectly sums up the difference between Traditional Marketing and Neo-Marketing. Thought I would share it with you guys.

[ source : ThePowerofInfluence ]