Content and Conversation Marketing
Content Marketing has emerged as one of the hottest marketing tools on the web. Whether you are using social media tools such as blogs, Twitter, Facebook or any other platforms, marketing comes down to content. Of course marketing has always been about content in one way or the other. Marketing messages are all contents but the content marketing today is different than what it used to be in the past. Content marketing today is what we call “marketing through education.”
We all know there are millions of blogs floating on the internet today. Almost 75% of these blogs are created not to maintain a personal diary of any sort but with a motive to earn revenue. The reason is simple – compelling content generates attention. This is the reason why corporate blogs have surfaced on the web. They sell products and services not through direct marketing but through content marketing. Any information that can educate people in a genuine way will certainly generate interest which will convert.
When we use social media platform what is one thing that we all chant about – participate, provide value and become an influential part of the community. This is not possible if we simply try and sell product. It is possible if we engage with meaningful content and conversation. Whether we are acting as an individual on social media sites or as a company, conversation is important. Participation and engagement is of equal importance because without it your strategy to market through content will fail.
Recently we have been seeing more and more businesses getting into social media space. It would be safe to say that soon we will see content marketing and conversation marketing slowly take over the traditional marketing approach. The way your potential customers think have changed. It is about time we all switch our approach to marketing and embrace both content marketing and conversation marketing as a prime marketing tool.
We will get more into content and conversation marketing as we move along.
Successful conversation marketing is predicated on a sound content marketing strategy. If you don’t have the valuable content to share in the first place, your conversational marketing tactics just won’t work.
Great article buddy. Keep it up.