We’re always looking for new, more ingenious ways of getting out message out there. Well, it looks like Digg has found a new way of posting ads on their site…
The news-discovery site, in danger of being eclipsed by Facebook and Twitter, and no longer the target of acquisition buzz, suddenly found something that had eluded many in the social space: a path to profitability. Some 40 million users still Digg nearly 20,000 submissions a day, but now they’re also clicking on ads. “We’re making money,” says a bemused Jay Adelson, Digg’s cofounder. Its experimental new ad system, in which ads are voted up or down and unpopular ads are dinged with higher costs, has stoked the interest of its traditionally beer-soaked boy base, and inspired marketers to offer better, more entertaining ads. “Digg has stumbled onto the future of online advertising,” says Silicon Valley luminary Marc Andreesen. Expect a massive site redesign in early 2010. Digg executives also coach media sites on their own paths to profitability. Hurry up, boys.
Would marketing like this be worthwhile in your industry? Would you be willing to let your customers vote your ad up or down?
via FastCompany
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Great post! I would like to have my customers vote my ad up or down. That way I can see their reaction along with the digg community. Also the more voices and eyes you can have on the ad the better. Keep up the great work!