No matter what kind of business you run, the ultimate goal is to sell your products and services and maximize revenue. The first goal however is to tap the market and lock in new customers or customers that have been loyal to a certain brand. Most companies and businesses overlook two simple yet the ony things that come in play while promoting their products and services. These two elements play the most important role or say the only role in securing a long term customer. So what exactly are these two things? Well, the two things that we are going to talk about is the only thing that any customer will ever buy from any business.

Your customers are interested in only two things while purchasing your product or services - Good feelings and solution to the problem. Everything else is secondary to these two elements that customers require.

In marketing these two elements are of utmost importance as this is what your marketing strategy should be geared towards. Don’t create a marketing message as to how you can sell your product but think how you can provide good feelings and solution to the customer’s problems. Following this strategy will give you a winning recipe each and every time.

Let’s take a look at the diagram below as to how exactly Business Perspective differs from Customer perspective

Business and customers have different perspective, its a well known fact. However, one thing that most companies and marketers tend to ignore is we need to think as a customer and not as a business while promoting.

The idea behind this is to sell customers what they are looking for. Your product might not be something your potential customer might need but your message should be able to generate the “want” factor. To do so approach your clients/customers with solution to the problem that they might achieve by buying your product. Do not, do not send the message that your product is based on actual value. Give them the idea that the products pricing is based on what its worth - which is the problem solving that it is going to provide to the customer.

Anyways, the point behind this post isn’t that you shouldn’t promote your services and products. If you didn’t you wouldn’t have a sustainable business. Instead promote the positive feelings and solutions that your product might help the potential customer achieve. This will immensely increase the chances of a sale.

Two things to keep in mind while promoting your business is as simple as it can be,

• Promote positive feelings that your product may give to a potential customer
• Promote how your product can solve your customers problem

That’s it.

Before I end the post here are 4 more simple tips for a marketer or a sales person that might help make a sale :

1. Be in a emotional state where you are happy. Remember, happiness is contagious.
2. Do not tell customers your problems. They are looking for solutions in your product to solve their problems.
3. Customers have their reason to buy a product. Tie in your reason to sell with their reason to buy.
4. Portray yourself as the direct ambassador for the company. In a way the customer thinks they have direct connections with the business thorough you.

Make a note : Customers want good feelings and solution to the problem, not your product or services. Mold your products and services into these two elements that customers are looking for and its a win win situation for all.