Comments on: Do Not Ever Promote Your Product Or Services

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By: Know What Your Prospects Really Want | Market to the Moment

Know What Your Prospects Really Want | Market to the Moment — Wed, 04 Mar 2009 08:17:04 +0000

[...] his post Do Not Ever Promote Your Products or Services, Ritu Pant of Marketing Hackz says: Your customers are interested in only two things while [...]

By: IVR Solutions

IVR Solutions — Thu, 26 Feb 2009 13:32:42 +0000

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By: Tridaya Internal Arts

Tridaya Internal Arts — Sat, 29 Nov 2008 01:20:10 +0000

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By: neocon24

neocon24 — Thu, 23 Oct 2008 05:30:45 +0000

I’m not so sure I agree. Do we really buy products because of the good feelings and solutions they provide. I realize that’s the conventional thinking.

But is it true?

I bought eggs the other day. The first ones that said, “organic” I bought. I didn’t care how the hell they were going to make me feel, nor any solutions they might provide. I just wanted good eggs.

When I shopped for a new motorcycle, I ended up buying a Harley Davidson Nightster. Why? Because I wanted to feel good by joining the “Harley” crowd. No. I simply wanted the motorcycle with the lowest seat height.

So you see, not every purchase is due to conventional wisdom, such that people buy Harley Davidson’s for their image. Or certain organic foods for any other reason than what it says on the package.
Donovan
dmipr.com

By: Tanner (does Utah marketing)

Tanner (does Utah marketing) — Thu, 18 Sep 2008 16:28:42 +0000

A lot of businesses often overlook this. As Harry Beckwith wrote in the book “You, Inc.”: “People buy feeligns. . . People value – and pay more for – the way you make them feel.”

By: Know What Your Prospects Really Want | Market to the Moment

Know What Your Prospects Really Want | Market to the Moment — Tue, 09 Sep 2008 03:18:18 +0000

[...] his post Do Not Ever Promote Your Products or Services, Ritu Pant of Marketing Hackz says: Your customers are interested in only two things while [...]

By: PPC Fool

PPC Fool — Wed, 20 Aug 2008 06:03:39 +0000

Nice one …

This is marketing 101 but a lot of people miss this

By: Ron Meledandri - Sentra Business Solutions

Ron Meledandri - Sentra Business Solutions — Sat, 16 Aug 2008 13:06:36 +0000

You make some excellent points. Often, businesses miss the “good feelings” part that you discussed. They don’t realize that some people buy a certain car, name-brand clothing, etc. because it gives them that “good feeling.” If a buisiness is going to survive long term, it must FORGET ABOUT FEATURES. You hit the nail right on the head.

Ron Meledandri – Sentra Business Solutionss last blog post..Business Networking