[ad#468x60]Some people can’t stand social media. Some just don’t understand it enough to use it. Some don’t get the purpose, especially those who’ve made a cautious attempt at using social media and seeing no results.
Think of social media like the broccoli your mother made you eat when you were young. You hated it then, she made you keep trying and now you probably like broccoli just fine.
Why should you learn to like social media, even if you hate it? Because it’s good for you – just like broccoli.
Why Social Media is Healthy
By simply being sociable using social media resources, you can become someone that others look to for advice, humor, help or entertainment. And that’s important – because being sociable earns you business.
Social media can earn business of the best kind, too, by building natural, organic relationships between people. People gravitate to you, learn to know you and come to respect your expertise. That combination only increases the chance that they’ll hire you or refer you.
Being Sociable Makes You Stronger
Developing organic, natural relationships creates a stronger group that supports, recommends and refers your business. These people already believe in you, and they’ll give you advertising of the best kind: word of mouth referrals.
Word of mouth referrals are living testimonials, and they carry the most impact with other potential customers. When people talk positively about your business to other people, you’re getting the cheapest form of advertising: free marketing.
How to Learn to Love Social Media
Just like when you had to eat broccoli and you didn’t want to, resistance to social media may crop up. You know you should try it, and you don’t want to. There’s an easy way to develop a taste for what you don’t like – small bites.
Figure out which type of social media you might – just might, mind you – like to learn. What’s everyone talking about? What seems like it might provide a good ROI? Where’s the crowd hanging these days?
Make a conscious decision to apply effort, no matter how reluctant you are. Take a bite – even if you hate it. Every day, spend 15 minutes using the social media you’ve chosen. Learn a little more. Try different strategies. Explore the site a little deeper. Just keep at it.
You might not enjoy it much at first or see the point but suddenly, one day, you realize that it isn’t so bad.
And that you do like social media (or broccoli) after all.
About the Author: For more tips on cooking healthy recipes that set your business on fire, drop in at James’ blog, Men with Pens. Better yet, get the fast food version – grab the Men with Pens feed.
[ad#336x280]
