Facebook Marketing

In the words of Gary V, Facebook marketing is crushing it right now.  Not only are more people signing up for Facebook everyday than any other service online, the demographic of its users are gettiing wider and wider.

You know what that means for us as marketers?  A primary method of marketing!

By know you now about Facebook.  You’ve probably also heard about Facebook marketing.  What I want to do is take you on a little tour of what Facebook marketing can do for you business, how much it costs, and what kind of skills you’ll require.

Facebook Marketing – An Introduction

First thing’s first.  Facebook marketing is not meant to be a spam tool.  Nor is any other social media marketing platform for that matter.  There are two very distinct types of Facebook marketing – free and paid.

Free Facebook Marketing

The free type of Facebook marketing is where you set up a profile and add friends, communicate and hang out.  Now, I’m sure you’re thinking, “He didn’t say anything about spreading his marketing message…”  You’re right.  I didn’t!

The point to it being free is you have to ‘enter the conversation.’  Be a good friend.  Help people solve problems.  Then, and only then, you can send them a link to your stuff.  Or, if people are really interested, they will have already visited your profile to learn more about what you do.

There is a few very cool components that let you do your Facebook marketing very efficiently and very free..  Here’s a quick rundown of what some of those ninja Facebook Marketing tactics are:

  • Facebook Groups – start a group that has something to do with your business.  Come up with a clever name though.  Facebook has been banning groups that are too generic (ie. Marketing, Business Coaching, etc).
  • Facebook Pages – Facebook pages are kind of like profiles but tied to businesses.  The only major difference is rather than ‘friend’ someone, they can ‘like’ you or give you a thumbs up.  This is very cool because it isn’t a huge committment on the part of a visitor.  They don’t have to ‘friend you’ to keep in touch.
  • Facebook Applications – Facebook Apps are growing very, very commonplace.  Everytime you turn around there’s a status update from a Facebook game or some community internal to Facebook.  If you’re overly ambitious and you’ve got a target market, you can have a Facebook app built for your business!

This is by no means an exhaustive list of Facebook Marketing techniques.  I’ll have links below where you can go for more information.  I just wanted to dispel any Facebook Marketing myths while I still had your attention :0)

Facebook Marketing – The Paid Version

Who would want to have anything to do with paying for Facebook Marketing when you can get it for free?  Ummm..  Me.  Seriously!

We talked about the growing demographic that visits Facebook every day.  In fact, they hang out there on average 18 minutes a day and log in up to 4 times thoughout the day.  As marketers, those statistics should make us pretty excited.

The paid version of Facebook Marketing is… You guessed it…  The ads on the right-hand side of the screen.  Those quirky things that have an image and a few lines of text.

You know what?  I love them.  You wouldn’t believe how targeted you can make those ads to a browser..  Imagine this.  You had an idea of what your ideal prospect was in your head.  Their favorite book. Their favorite TV show. Their age and sex.  Whether they were married or not.

Now, imagine being able to exactly pinpoint that person and show them an ad.

Guess what?  You can do it in Facebook.  For pennies!

Facebook Ads (paid Facebook Marketing) is how you do it.  You set up a simple ad, type in your landing page and set your budget.  All that’s left is for the ad to get approved!

The best part is you ONLY get charged when someone clicks your ad!  So if you have an opt-in list on the other side of the ad, you’re growing your prospect list and making money directly off a Facebook AD!

Facebook Marketing – Why I like Facebook Ads

I’m not going to tell you I’m the kind of Facebook Marketing.  I’m not.  In fact, I set up my campaigns, tweak them a bit and let them run.  I might log in to Facebook every few days to say hi to my friends and check my stats (aka. make sure I’m not blowing money without a steady return on investment).  That’s it though.

I used to get into the whole free Facebook Marketing thing but soon realized it was a waste of time.  Why spend hours and hours a day trying to get one client when you could spend $5 or $10 and get multiple?

It really bothers me when all I see is marketing message after marketing message from a ‘friend’ in my status feed.  That’s not why people congregate at Facebook.. They’re there to hang out and catch up with loved ones!

To me, the paid Facebook Marketing ads are perfect because if someone is looking for answers or products, the click it.  It’s not obtrusive and in no way changes the user experience.

Facebook Marketing – Where It’s Going

Facebook is in no way shying away from paid ads.  It’s one of the only social networks that is profitable right now because they were smart and set up their own ad platform.  I imagine they will change in time, but right now the ads are easy to set up and cheap to get going.

I have heard that Facebook is launching it’s own operating system to rival Microsoft soon – in which case I’m sure they will have ad placements right on the desktop.  It’ll be interesting to see how that’s going to work!

Also, look for Facebook Marketing on mobile devices before too long.  With the popularity of the Android platform on all the major cellular providers (and Facebook being a bundled app) there are going to be mobile sponsorship opportunities before long.

I will make sure to keep you updated on Facebook Marketing here on MarketingHackz though!  Also, here are a list of resources you might be interested in, all having to do with Facebook Marketing

Facebook Marketing Resources

{ 15 comments… read them below or add one }


I loved as much as you’ll receive carried out right here.
The sketch is attractive, your authored subject matter stylish.

nonetheless, you command get ggot an nervousness oer thawt you wish be deliveringg the following.
unwell unquestuonably come further formerly again as
exactly the same nearly very often inside case you shield this increase.


search engine optimizaion

Allow your web visitors to interact seamlessly with your business by creating a website that is loaded with easy
to use attributes. Their job is to portray your business model in your image.
There are certain standards of web layout with
regards to the programs used, reproduction methods,
and other means of making visual ideas come to life.


search enginge optimization

Keyword Tool – Gives precise numerical activity of searches.
Internet online affiliate marketing has been identified
to be value-efficient, assessable method of conveying long-term results.
Cloaking – In “cloaking” search engine optimization services,
website builders manage to produce a false version of
a website which is shown to search tool spiders.


logiciel piratage facebook

Nicholas Allegra is absolutely not the first i – OS hacker retained by
Apple. This is a high potential risk, because
since the access is. The site also had a couple upgrades that
they try and foist on you.


Business Coaching

Wow, that’s what I was seeking for, what a material!
present here at this blog, thhanks admin oof this site.


Llegue a miles de clientes con nuestra plataforma!

Una plataforma que te permite gestionar tu propia lista de boletines de Noticias para
realizar Email Marketing, ayudándote en el posicionamiento
de tu producto/servicio.
Además podrás comprar campañas y fidelizar a tus clientes.
Sistema de panel
multi-idioma, donde podrás gestionar tus propias campañas.
Seguimiento de rebotes,
clic y mucho más.


Juegos friv 2

Hola estoy encantada de visitar vuestra web me parece super buena.

Yo soy una estudiante universitaria que me encanta el desarrollo web, el croquis y sobre todo la creación de aplicaciones de juegos para móviles.

Me gusta mucho vuestra página me parece super interesante.

Os felicito por vuestra web, soy desde hoy una
admiradora vuestra.

Hola me ha gustado mucho tu articulo
Es emocionante, buena averiguación la que he encontrado.
Muchos besitos.
Por fin alguno que me lo ha explicado para que yo lo puede comprender.
Estoy bastante contenta.
Grande, que contenta estoy, es lo mas. Gracias.



Greate post. Keep writing such kind of info on your page.

Im really impressed by your site.
Hey there, You’ve done an incredible job. I will definitely digg it and for
my part recommend to my friends. I’m sure they’ll be benefited from this site.



Siempre y en toda circunstancia es bueno buscar gente que tenga exactamente los mismos intereses que uno.
Es por ello que llegué a tu sitio y me semeja que tus artículos son excelentes.

No quiero sonar halagador mas la verdad creo que posees potencial al
escribir. Me gustaría que tuvieses luego la oportunidad de repasar algunos artículos que he escrito por mi cuenta.
La verdad es que no se si son tan buenos como los tuyos mas intento hacer algo a este respecto.
Que bien es encontrarte en la red y espero que prosigas escribiendo que por acá ya posees un fan.


the jump manual ebook

Essential oils with sweet, warm aromas help calm vata and your nervous system, so choose jasmine, clove,
rose, cinnamon, and orange scents for your aromatherapy.
You’d hate the winters Kenny, but it’s a good . This way, you
can divide your daily calorie intake without having to undergo
fasting or skipping meals.



These days, thousands of musical professionals rely on such policies for combating
with adverse happenings with their equipment. Their somewhat triangular shape
suggested the Trinity and evergreens have always been perceived as a symbol of immortality.

When you have this very clear so you can start
to determine your expenses in terms of Christmas dinner, gifts, new clothes, Christmas three, decoration and more.


Mobile Web Site

Oh my goodness! Awesome article dude! Thanks, However I am
encountering problems with your RSS. I don’t know the reason why I cannot
subscribe to it. Is there anyone else getting identical RSS issues?
Anyone that knows the answer can you kindly respond?



If you do have a problem at work that is causing you stress and anxiety, discuss the problem and go to the source.
When we know how to do this, we can actually remove it completely.
Taking action will actually help to reduce stress
and anxiety in the long run.


follow-up sales email

Have you ever thought about publishing an e-book or guest authoring on other sites?
I have a blog based upon on the same ideas you discuss and would really like
to have you share some stories/information. I know
my visitors would value your work. If you’re even remotely interested,
feel free to shoot me an email.


consultor seo

Very quickly this web site will be famous amid all blogging
and site-building visitors, due to it’s good articles


Leave a Comment

{ 1 trackback }