Get The Word Out With Buzz Marketing

Have you heard the latest news?  Probably.

Have you BEEN the latest news? Probably not.

Welcome to the wonderful world of Buzz Marketing.  It isn’t new — actually, it’s been around since well before the Internet.  Heck, it’s been around since before computers.  The only difference is that now, the Internet and computers make buzz marketing a lot more accessible to average companies.

It has many definitions that are all open to interpretation, but in a nutshell, buzz marketing is about making yourself or your product the subject of conversations.  Lots of them.  It could be based upon something that you do or something that you sell, something you produce or something you work with, but either way, buzz marketing is one of the best ways for certain companies to get the word out that they want and to get the exposure that they need.

Unlike other forms of Internet marketing like social media marketing or search engine optimization, buzz marketing isn’t for every business.  Some simply do not have a need to get “buzzed”.  Before a company decides whether or not they are “buzzworthy” they should ask themselves a few questions:

1. Do I offer anything unique?
2. If not, is anything about the way I offer it unique?
3. If not, is anything about ME or anyone in the organization unique or interesting?

At this point, you should have been able to answer yes to one or more of these questions.  If not, perhaps buzz marketing isn’t for you.

Then again, it might be.  We’ll assume it is for now.

With that said, what happens in a buzz campaign.  Simply stated, news is made and put out into the world.  Through blogs, press releases, interviews, videos, and other media the news is created.  Then, it is put out for all of the world to see through social media.  That’s it.  It isn’t rocket science to understand, but it is extremely difficult to make it happen properly.

If you want more info on video marketing, check out this how-to at video marketing strategies!