A landing page is a dedicated page that viewers are sent to after clicking on a link, generally from another source like a Pay Per Click advertisement. The page focuses on a particular service or product with the intention of persuading the viewer to take some course of action that will end in a sale for your company. Strategies for many landing pages are pertinent to all of the pages on your web site and are valuable in view of general web page development and writing.

The process of a sale goes something like this: a prospective client lands on your home page, chooses an option from the menu or an offer featured on the home page, arrives to the product/service page and then makes a purchase.

In some cases, this may be true. In most cases, however, the client has linked in from some other site or article and only about ten percent of visits to a web site start at the home page.

Some experts in marketing believe that your landing page should be exclusively devoted to a single offer, while others will tell you that your should supply simple access to all of the other sections of your site with offers mentioned one these areas as well, should the visitor not be interested in your main offer.

If you are planning to use Pay Per Click advertising to direct your clients to a particular offer or service, then a page that is dedicated to that offer with minimal mention of anything else would prove to be your best strategy. Besides, most Pay Per Click advertisements are targeted so the traffic generated from this source is focused.

When you use Pay Per Click Advertising to send web traffic to your landing page, you should consider the use of a different marketing copy founded on different bids for key phrases. This will be a little more work for you, but it will be worth your time.

Imagine you are selling a quality product at a low price; we will use “tiddlywinks” as an example. Your key phases should be something like “discount tiddlywinks”, “quality tiddlywinks” and “discount tiddlywinks quality.” The word discount will attract anyone interested who is concerned with economic issues. The word quality will appeal to visitors looking for a well-made item. The other key phase will attract customer who are seeking the best of both worlds. Therefore, you should employ three separate landing pages. You should have one to focus on the financial benefit of shopping with you, one that focuses on the quality of your product as well as your customer support and the other should be equally balanced on both topics. The relevance of the landing page to the ad is quite important for Pay Per Click success.

Many of the Pay Per Click sites you come across on the Internet these days rely on some version of Adobe CS3 for their advertising campaign. Adobe CS3 allows you to create documents of all different types, everything from flyers and single page advertisements to more complex multi-page publications with very little training necessary.

You can easily become familiar with page layout and design by using Adobe In-Design. You will be able to use features and tools provided by Adobe In-Design to create attention-grabbing landing pages for your Pay Per Click campaign. Adobe In-Design will take layout and design to a completely different level by combining production and freedom of creativity.

Do not throw all of you advertising profits away by having a poor layout and design, put in a little effort with the help of Adobe CS3 and Adobe In-Design, then sit back and reap the benefits.

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