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Most people use Social Media sites to either get the latest scoop on whats happening or to well, socialize. But there is another important aspect to it that marketers often ignore. Social Media sites can considerably boost your visibility in Search Engines. As most of you already know, Digg is a social media site that lets user submit and share content from anywhere on the web. The more diggs ( diversified ) an article gets the more chances of that particular piece making it to the frontpage.

For this post I will be using our sister site Nethackz as an example. This site has been one of our most successful sites and the reason is not because of social media traffic but the organic traffic from search engines.

As you can see from the image the title of the article contains two important keywords that we wanted to rank on search engines for. The first one “IE Plugins” and the second one “Safari Add Ons.” Google returns 468,000 plus results for the first keyword (IE Plugins) and 1,810,000 for the second (Safari Add Ons). Nethackz currently ranks second on the first page for “Safari Add Ons” and “IE Plugins” ranks in the second page. Most of our organic traffic comes from these keywords.

So how exactly is Digg or any other social media helpful for this? Well, Digg is a Pagerank 8 and everytime you site gets submitted on it, it helps as it is being linked out from digg. The same goes true for other social media sites such reddit and others. However, please do not use social media sites for this purpose only. Although you want to rank for keywords and such, be wise and use it only when you have excellent content that the community might benefit from.

This has to be one of the cheapest way and probably the easiest way to be seen on the web. Of course, had those submission went to the frontpage of Digg, it would have brought massive traffic to that site. But the main motive was to rank for the keyword. This is of even higher importance because through search engines the users that will follow those links are targeted users that are looking for that specific product.

If you have any questions or suggestions please feel free to drop a comment below.