Is Marketing All About Lying?

Most marketers build their business and product sales based on lies. I bet you have heard those infomercials that run on TV all night long that says “Guaranteed it will last a lifetime.” Well, first if a product lasts a lifetime it might not be the most feasible solution for the companies interest ( my view ). And second, most of the time marketers tend to hide a lot of details in fine prints and what not when promoting something to an extreme just to create the hype.

A business should be built on honesty and so should a marketing campaign. A good marketer isn’t the one who makes a sale but the one who creates a lasting impression. While marketing a product give your customers the best option. If what they have in mind is not the best option for their needs lead them to an alternative product. Give them options. Options that might drive them to buy a product of lesser value is better than selling them something which might not be of much use to the customer after a while.

Although most marketers tend to live on lies and misguide customers for a big one time sale, the one’s that succeed in the long run are the ones that not only make a sale, but build credibility and a lasting impression in the eyes of a customer.

Here is a little crazy but very effective marketing motto to follow,

To hell with one time big sales….its the repeat visits customers make that makes the big bucks.