Ad copy refers to the printed text or spoken words in an advertisement. In the past, I’ve seen people recommending each other books on copywriting. Well, to be frank , they’re no good. So how do you go about making a killer ad copy? One way could be to pick up a line or steal the words from somewhere. But that’s not what copywriting is all about. The biggest mistake done by copywriters is that they take a successful product’s ad and change the headline or rephrase the paragraphs according to their product. For those who are into making too many mistakes, must read the following:

Answer the following questions before you make your ad copy:-

• Clarify the objective of your ad: What do you want your ad to do for you? To generate enquiries, to make a direct sale, etc.

• Small description of the product/service: What is the product all about? What are the uses and features? What it does? How it works? Finish it off in a small paragraph.

• Define the target audience: Who is ad going to be addressed to? What hopes and expectations does the audience have? What might be a strong ground for objection of the product?

• Set the price: How much should it be priced at? Justify the costs.

• Include special offers: The key to instant attention is including special offers like premiums, money back guarantees, limited period offers etc.

• What are the benefits? Personal and professional

• Who are your competitors? Compare the advantages, prices, terms of the competitors

• What is the deadline of the project?

• What all media can be used for selling? Define the best medium to reach the consumers. Whatever attracts your customers the fastest and the easiest is the best option.

The above written points must have given you a fair idea about what you need to know while writing an ad copy. But there has to be something more to catch the fishes from the pond right?

Here’s how you can get a head start when you sit down to make an ad copy:
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Publicity, negative or positive is considered good. No matter what, if your brand gets caught in the eye of the people, you wear the throne while your competitors bite the dust.

Consider a scenario, two independent burger joints in two different areas are in business. One believes the quality of his food is good enough, the other wants to attract more people by way of publicity and marketing. Who do you think will be better off in such a situation? Well, without a doubt the latter one since he is presenting it as brand. But like coins, publicity too has 2 sides. This means you cannot ignore the sustainability of your product. With publicity comes credibility, expertise and reputation. You are obviously aware of the usual publicity stunts that people do in daily lives for their businesses. Here are some which people generally miss out on:
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I wanted to take a minute and thank everyone who has stopped by both MarketingHackz and NetHackz over the past couple months. Since we started, MarketingHackz has been on the Digg front page once, has been stumbled too many times to count, and has achieved close to 600 RSS Feed subscribers. All in all, we couldn’t be happier with the launch.

As you know, NetHackz launched last week, having the first article Dugg to the point of server failure. And ever since, we have been off and running!

Now - next week, we have two exciting announcements for you! Count ‘em - two. And I’ll give you hint - you love the commercials… :0)

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Marketing campaigns are designed keeping in mind the consumer or the target audience.
Once the consumer relates to the theme and the so offered services, consider the campaign a runaway hit. Successful marketing campaigns are not easy to achieve. Ever heard of “Chocolate Rain” by Tay Zonday. This lad set a benchmark in marketing campaigns. How? Well, he wrote a song, became famous with people, signed up with a studio and KAZZAM! The boy’s a star overnight with the highest hits of his video on YouTube.com. But everyone cannot be plain lucky like him, right? That’s exactly why you should read the following :-
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MarketingHackz was never meant to be a stand alone blog. We didn’t start it for that reason. We wanted to build a Hackz Network that encompassed a lot of different ideas and niches, with a few central thoughts and beliefs…

The reason we launched MarketingHackz first was simple - all blogs and businesses need marketing. Without it, there is no hope to stay alive, no matter the industry.

One of the things I originally wanted to do here was play with test cases. To have a concept, launch it, and go from there. Well, we have our first test case. And I apologize for not bringing you in sooner…

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Now that we have launched the free slogan campaign ( campaign ends on Wednesday, June 18th. All the commentators who have requested a free slogan/tagline will be contacted via email by Friday, June 20th), we think its time to acknowledge some of the best marketing slogans of all time. Slogans are an integral part of every business. Without an effective slogan, effective marketing is impossible to say the least.

There are many reasons why a slogan is an effective tool for marketing. Here are some of the basic and fundamental reasons why every business should have a slogan:

• You can carry it with you. Be it on a bag, your vehicle, t-shirt, whatever it is a slogan can be printed and used as a walking advertisement. The main benefit of this aspect is that you are marketing your business without any effort.
• A memorable slogan is like a good song. Most people don’t forget something catchy. If your slogan is catchy and memorable it will stick to people’s brains which is hard to wipe out. Your slogan helps people recognize your brand.
• It’s easy to create. I know most businesses and companies pay thousands of dollars to come up with a good slogan, but if you ask me, an hour worth of time is more than enough to come up with a great catchy slogan. Creativity and a little patience that’s all it requires, no money involved what so ever.
• Slogans are the best marketing tool in a marketer’s tool box. It’s like an automatic tool that once you charge and let go, it does the rest provided that you have promoted your brand and product beforehand.

We all know the importance of slogan and I am sure most of you who run businesses or blogs already know the importance of it so I am not going to waste my time or your’s by going into details. Now, let’s get into the essence of this post. Here are the top 25 best slogans that we at Marketing Hackz think are some of the best that has ever been created. The list is in no order and as said earlier these are our favorites and might not be your’s.
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As the title suggests, we are going to be creating a free slogan and tagline campaign here at marketing hackz. Slogans are an essential part of business and being business minded and creative I might add, we have been quite successful in creating slogans and taglines for both businesses and blogs.

If you have an online or offline business and are looking for a slogan or tagline just drop us a comment and we will get to work for you. What’s the charge? Well, how about a cup of coffee someday when your business or blog takes off like a wild fire in jungle? Yup, that’s it a cup of coffee, someday. Tomorrow or ten years later just buy us a coffee or a case of beer and we will call it even.
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Marketing is a huge topic. There’s internet marketing and traditional marketing and strategic planning and on an on.

So rather than beat a dead horse and have you read about a bunch of stuff that we think is important, how about you help us out! Tell us what area of marketing most intrigues you. Tell us what you want to learn more about.

The reason I ask is because we have so much marketing content, stuff that can be divided up into ebooks or tutorials or training and we want you to have it. But rather than just put it all out there, we want to see what you guys want first and then go from there. If nothing else, it will help us focus our blog entries and make the most of your valuable time!

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Image by Getty Images via Daylife

Marketing needs to be managed. If you don’t manage your company’s marketing and build little conversion metrics in to each and every ad how are you going to know what works and what doesn’t?

Pay Per Click isn’t any different. In order to run a good campaign (and not risk losing your shirt in the process) you have to manage it. Sure, anyone can set up a Google Adwords campaign, but do you have what it takes to manage it effectively?

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Before going anywhere into the topic, let me just tell you what squidoo is all about. Squidoo is a website that let’s you create your own page for free and still let’s you earn money in direct and indirect ways. Squidoo is started by the famous blogger Seth Godin. Using squidoo, you can create a page on almost any topic you can think of. The process of creating a lens take a matter of 5 minutes and once it is done, you can start writing articles.

Unlike blogs, you don’t need to update squidoo lens often. You only need a 2-3 text modules and a couple of other modules to create a complete and good looking squidoo lens. These modules work like a new blog post. But you don’t have permalinks for them. You can add modules like amazon module, ebay module, and even videos module to spice up your lens.
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