Ad copy refers to the printed text or spoken words in an advertisement. In the past, I’ve seen people recommending each other books on copywriting. Well, to be frank , they’re no good. So how do you go about making a killer ad copy? One way could be to pick up a line or steal the words from somewhere. But that’s not what copywriting is all about. The biggest mistake done by copywriters is that they take a successful product’s ad and change the headline or rephrase the paragraphs according to their product. For those who are into making too many mistakes, must read the following:
Answer the following questions before you make your ad copy:-
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Clarify the objective of your ad: What do you want your ad to do for you? To generate enquiries, to make a direct sale, etc.
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Small description of the product/service: What is the product all about? What are the uses and features? What it does? How it works? Finish it off in a small paragraph.
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Define the target audience: Who is ad going to be addressed to? What hopes and expectations does the audience have? What might be a strong ground for objection of the product?
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Set the price: How much should it be priced at? Justify the costs.
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Include special offers: The key to instant attention is including special offers like premiums, money back guarantees, limited period offers etc.
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What are the benefits? Personal and professional
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Who are your competitors? Compare the advantages, prices, terms of the competitors
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What is the deadline of the project?
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What all media can be used for selling? Define the best medium to reach the consumers. Whatever attracts your customers the fastest and the easiest is the best option.
The above written points must have given you a fair idea about what you need to know while writing an ad copy. But there has to be something more to catch the fishes from the pond right?
Here’s how you can get a head start when you sit down to make an ad copy:
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