Social Media Vs. Traditional Marketing = Interruption Vs. Participation

Although both social media and other forms of marketing might sound similar there is a huge difference, the difference as you can see from the title itself is interruptive marketing Vs. participation marketing. Traditional marketing such as TV and radio force advertisement on us. For example, you are watching your favorite show and here comes Mr.Clean ad right when the most interesting part of the show is coming along. You either ignore the ad, enjoy it or walk away. Whether you watch the ad, change the channel or walk away is simply because you are forced to that ad in one way or the other. In simple terms you are interrupted from what you were doing.

Social media marketing on the other hand doesn’t work like the traditional marketing. There is no interruption involved. You either participate and market your product, service or content or you just let it go. You can’t just go ahead and promote your products like the traditional marketing. Social media marketing requires an element of being social with that particular social media platform community. Like I talked about in my earlier post, if you want to promote your product through Amazon through reviews, its easy to do. But you can’t just go ahead and leave links to your products or website. You have to participate and be a part of that particular community and promote your services without any interruption.

Social media is about being social and social media marketing is all about marketing with participation.