Comments on: Social Media Marketing = Humanization

By: 5 Ways To Build a Community Around your Business League of Internet Marketing Professionals

Fri, 23 Oct 2009 16:14:06 +0000

[...] : This is one of the things that I can’t stress the importance. i have talked about humanization of business on one my previous post. This is a critical element to any social media campaign and might as well [...]

By: Word of Mouth Marketing Prevails In Social Media League of Internet Marketing Professionals

Fri, 23 Oct 2009 16:10:36 +0000

[...] people belong to one group, one community. Say facebook. If you are taking the right approach to social media marketing, one of these users might go into a different platform and talk about it. You can see from the [...]

By: fatima

fatima — Sat, 01 Aug 2009 18:25:36 +0000

its great reff to my project nicely written and nicely explained by MR dell Cowboy hat………………. small thought make great ideas

By: Brand Community - mit Kunden sprechen | ethority weblog

Brand Community - mit Kunden sprechen | ethority weblog — Mon, 05 Jan 2009 17:22:58 +0000

[...] kommunizieren und nicht mit einer gesichtslosen Marke. Gerade die Diskussion zwischen Menschen macht in Social Media aus, dieser Umstand gilt daher auch für den Unternehmenseinsatz. Unternehmen die [...]

By: Word of Mouth Marketing Prevails In Social Media | MarketingHackz

Word of Mouth Marketing Prevails In Social Media | MarketingHackz — Wed, 10 Dec 2008 16:44:15 +0000

By: Rachel

Rachel — Mon, 08 Dec 2008 16:26:43 +0000

Great post, you’ve inspired me to rethink my online marketing strategy!

By: How to Make a Connection in Your Marketing | Construction Marketing

How to Make a Connection in Your Marketing | Construction Marketing — Mon, 08 Dec 2008 15:54:28 +0000

[...] this article called Social Media Marketing = Humanizaton the folks over at MarketingHackz do a great job of explaining this idea in concrete [...]

By: 5 Ways To Build a Community Around your Business | MarketingHackz

5 Ways To Build a Community Around your Business | MarketingHackz — Mon, 08 Dec 2008 15:10:21 +0000

By: Richardatdell

Richardatdell — Fri, 05 Dec 2008 05:13:37 +0000

ps…because I am responding from and for Dell and use our corporate blog as a url, you get Lionel, our chief bloggers pic, not mine

By: Richardatdell

Richardatdell — Fri, 05 Dec 2008 05:12:30 +0000

Hi Ritu,
Thanks for that, I think

I started to chuckle when you said, “Please take a look at the image below…I am 100% sure Dell doesn’t sell cowboy hats.” You are correct in that statement. But we are in Austin TX and as a small town boy from Canada, thought the hat was kinda fun when I moved here

Appreciate the perspective you outlined about humanization of company. That is something I think is really important about social media…companies become more than “intitutions” or nameless, faceless corporate entities. As you know, the company is composed real people.

In Dell’s case, the company has a legacy of direct connections with customers. That’s the origin of what Michael Dell imagined and built, Dell’s “direct model.” Its why I have had a long time passionate belief in Dell and what its rooted in — our direct connections with customers. So, cowboy hat or not, but yes with cowboy hat, “we do want to be part of your daily lives and want to share stuff with you just like you do. We are no different.”

Really enjoyed the post