Direct mail marketing is easy. It’s one of the quickest, cheapest, and most actionable forms of advertising. But it amazes me how many people don’t understand what they are doing when it comes to putting a good campaign together!
Here’s an example. I got an over-sized piece in the mail from a local bank. It’s about [...]

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In business, being different is good. Being wacky is good. But being extraordinary is better.
Have you seen any of this year’s auto expos? Wacky. Crazy. Extraordinary. SOME of these cars are magnificent. Others, though - need to get scrapped.
Welcome to the rule of thirds.
The rule of thirds says [...]

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