Infusionsoft – Email Marketing 2.0

Infusionsoft Review

Infusionsoft Review

Thanks for checking out my Infusionsoft Review. If you’re looking for the official Infusionsoft site, check the links below:

About two years ago, I started getting into email marketing. There was iContact, ConstantContact and aWeber. Then there was Infusionsoft.

Now, Infusionsoft has always been like this older, bigger brother who doesn’t say much but is intimidating just to look at let alone comprehend…

Then my business grew. I started looking at customer relationship management applications. My assistant told me I needed a merchant gateway. I needed affiliate programs set up…

Guess what? Aweber doesn’t have all that stuff. But Infusionsoft does!

Infusionsoft Review – What Is It?

At its core, Infusionsoft is a four things:

  • Shopping cart
  • Affiliate management system
  • A highly sophisticated email marketing system
  • Customer relationship management software

When you think about it, all of the pieces share components…  Customers have emails and names (CRM).  You market to customers (Email marketing).  Customers buy stuff (Shopping cart).  Other people can make commissions when sending you traffic (Affiliate).

Almost every other service out there is split up.  You have one company who does email marketing.  Another who does affiliate stuff.  And so on.

So lets take a look at the components.

Infusionsoft Review – The Components

Let’s start with the Infusionsoft shopping cart.  Basically, a shopping cart is where you customers buy stuff.  All you need to do to set on up is upload some images and write some descriptions.  The magic of the credit card processor and everything works after your initial setup.  The cart also SEO’s well – something we like a lot around here!

Infusionsoft also has some built in functionality for upsells/downsells in the sales process too.  For those of you into ecommerce, you know how much money you can make off of those!

The affiliate program is a solid, no frills management app.  Infusionsoft really excels at it actually.  If you want to manage too many more than 30 or 40 products, it might get a little difficult to move around, but if that’s you, you’ve probably got a high-dollar system in place for management.

Infusionsoft’s real claim to fame – email marketing.  If your business is focused on email marketing and you’re a little more experienced, this is the way to go.  Email marketing + CRM = Lots of sales.  Think about all the data segmentation you can do!

Infusionsoft Review – Advantages

Infusionsoft is an awesome application.  I recommend it to any who is serious about making money online.  Their email marketing and affiliate management programs rock.  I’m a data junkie so CRM is very cool.  And the shopping cart…  Well, there’s not much to say about it.  It’s a shopping cart!

Infusionsoft Review – Disadvantages

I do have to say, if you’re ‘testing the waters’ or not serious about building a business online, stick to Aweber and 1shoppingcart.

Aweber is pretty good email marketing software, and 1shoppingcart will do affiliate marketing and ecommerce stuff.  Those two will be fine for you until you decide to step it up a notch.

When you do, Infusionsoft is the way to go.

Infusionsoft Review – The Verdict

Like I said, if you’re serious about building a business – Infusionsoft is right for you.  If you’re just ‘playing’ or ‘trying,’ stick to Aweber

Infusionsoft Bonus!

Using Infusionsoft will greatly increase your revenue over the course of the next 6 months – if you use it properly! One of the things the Infusionsoft does well is train people on using their system. What they don’t do is teach you how to build lists, build relationships and sell your stuff…

That’s where my Infusionsoft Bonus comes in…

If you register for a full Infusionsoft account (not just a trial) and send me your receipt, I’ll give you access too an email marketing course that I created for my clients. I charge $1997 for this thing to real world business people who put it to work in Fortune 500 and Fortune 100 companies.

The course itself is 3+ hours of video content, walking you through:

  • How to build a relationship with the people on your list
  • How to connect with them through surveys and activities
  • How to sell products and services to them
  • How to sell other people’s products and services to them (for affiliate commissions)
  • … Plus a lot more

The Email Marketing Training is yours free when you register for an Infusionsoft account! Just click the link below:

Click Here To Get Your Infusionsoft Free Trial

Infusionsoft Review

Infusionsoft Review

Incoming search terms for this article:

I have to admit, I have recently become addicted to creating fun, interactive content.  I’ve been doing a ton of video and podcasts for our Hackz sites and for our clients, so I wanted to bring you in on the action.

As you know, we’ve been doing weekly video podcasts released every Friday – and those won’t be stopping anytime soon.  But we have recently launched a brand new membership option to MarketingHackz, mH Pro!

mH Pro was built to accompany this site in terms of topics.  We will be covering everything from how to set up PPC campaigns to how to build Facebook pages.  But today, I wanted to let you in on the latest upload to mH Pro – email marketing.

Below, you will find a quick presentation on creating great email marketing lists.  To get more informaiton on how to build the lists, log in to mH Pro and head down to the ‘Email Marketing section.’  Over the coming weeks, we are going to be doing video tutorials on how to set up and manage campaigns on all the major email newsletter services – aweber, constant contact, etc!

For full access to the member’s section of the site, join now!  If you’re already a member – just sign in!

PS.  Best yet – It’s only $9 a month!

 

The most important thing that you can capture from a customer is NOT his money. It’s…”

Aweber is an amazing tool for email marketing – especially if you want a hands off experience.  You set it up, people subscribe, and it takes care of all the work for you!

In this weeks video podcast, we take you through Aweber, from setting up a list to doing your followup messages to techniques that will get you the most leads for your campaign.  Below the podcast, you will see links to more information!

Shownotes:

 

Incoming search terms for this article:

Email marketing is a trend that business after business is jumping on right now…  Why pay 42 cents to mail a postcard when you can email something for next to nothing?!

Below is a list of 10 tips for you when building your email marketing list:

  1. First, make sure you put up a good landing page. It should be well-designed and professional looking. If you don’t have any design skills then hire someone to do this for you.
  2. Next, put a web form on your landing page and offer your customers the opportunity to opt-in to your mailing list. Give something away free to encourage them to opt in.
  3. Make sure any freebies you give away are of the highest quality, because the subscribers on your list will judge the worthiness of your products and services based on the freebies they get.
  4. Include a lot of professionally written content and interesting information for your visitors. Your customers will want to read interesting things and want to look for more than just a sales pitch. Content sites are a great way to build trust and loyalty. You can build a content site jam-packed with articles and helpful information, then link to your sales page from your content site.
  5. Make sure you keep your customer’s information private. If you tell your customer’s you will not share his or her personal information, then don’t share it with anyone. You will ruin your reputation, and word spreads fast on the Internet.
  6. Take some time to try the product you offer yourself. Make sure it is something you consider worthy of buying. If you are selling a book you wrote, make sure it has mass appeal and will benefit the target audience you plan to market it to.
  7. Provide top-notch customer service. This is THE number one way to stay ahead of the game. If your customers are happy and you resolve their questions and complaints immediately, then you will win their loyalty and trust.
  8. Reward customers that refer others to you. This is a simple way to build trust and loyalty.
  9. Respond to your customer’s complaints or inquiries immediately, with the goal in mind always being to satisfy your customer.
  10. Remain truthful and honest in all you do. A customer will sniff out a scam faster than a dog will a bone. Don’t lie, don’t trick and don’t steal. Be honest and be who you are, and you will do well working on the Web and building your opt-in list.

List building isn’t rocket science, but can be more difficult than you might originally think.  Try offering something for free like a download or a coupon.  And make sure you have follow up emails already programmed in.  I can attest to not doing this as well as I should have!

But hey, then I was just learning the ropes!!

Blog WebMastered by All in One Webmaster.