In business, being different is good. Being wacky is good. But being extraordinary is better.

Have you seen any of this year’s auto expos? Wacky. Crazy. Extraordinary. SOME of these cars are magnificent. Others, though – need to get scrapped.

Welcome to the rule of thirds.

The rule of thirds says that every car should cause one-third of the people to absolutely hate it and one-third of the people to absolutely love it. The remaining one-third simply isn’t paying attention.

Smart marketers know that if a car was built to the preferences of the majority, no one would really be passionate about it. It would just blend in. But by captivating one-third of the crowd, they are capturing far more enthusiasts than they could by simply building something that the majority preferred.

Hence, concept vehicles.

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As we start getting into heavy duty marketing, you’re going to hear about all kinds of different marketing techniques that the big boys use. Examples are search engine marketing, direct mail marketing and referral marketing. All of these types have their place, but there is one that beats them all – hands down. It’s having a strong network.

There are all kinds of different names for a network… You might consider them your personal network or your professional network. Bloggers think of their readers as people in their network. Email marketers align the people on their lists to be in their network. The common glue, though, is trust. If people don’t have trust in you – they won’t be in your network for long!

Now, notice I didn’t say it’s ‘network marketing!’ The reason I didn’t is really very simple. Your network is finicky! Read the rest of this entry

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Businesses, both big and small, live and die by marketing. It doesn’t matter if you run a freelancing site, a blog, a shiny new storefront, or a place that makes plastic cups – marketing is key. People who might be interested in what you make need to be able to find you. If they can’t, your business will quickly run its course and you will be looking into the sky wondering what happened?

Marketing nowadays comes in all different shapes and sizes. There are some that happen on the Internet and others that happen in the ‘real’ world. Dare I say real-world marketing can still be effective, but guess what? That’s where the majority of business transactions take place.

So, lets take a little walk down the trail to your success. This also gives you an idea of where we are going to be going here on MarketingHackz.com.

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