In business, being different is good. Being wacky is good. But being extraordinary is better.
Have you seen any of this year’s auto expos? Wacky. Crazy. Extraordinary. SOME of these cars are magnificent. Others, though - need to get scrapped.
Welcome to the rule of thirds.
The rule of thirds says [...]

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As we start getting into heavy duty marketing, you’re going to hear about all kinds of different marketing techniques that the big boys use. Examples are search engine marketing, direct mail marketing and referral marketing. All of these types have their place, but there is one that beats them all - hands down. It’s having [...]

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Businesses, both big and small, live and die by marketing. It doesn’t matter if you run a freelancing site, a blog, a shiny new storefront, or a place that makes plastic cups - marketing is key. People who might be interested in what you make need to be able to find you. [...]

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