Tuesday, August 26th, 2008 at 10:53 am
Pay Per Click is a very popular advertising method used on search engines, advertising networks and websites. Example of the most popular Pay Per Click advertising platform is Google Adwords. The phrase Pay Per Click simply means that you will have to pay for every click on your advertisement that will bring one customer to your site. It is also known as Cost Per Click. The minimum price can be as low as $0.01, depending on the advertising platform.
There are so many Pay Per Click advertisements and so you need to make sure that your ad stands out among the others – but how do we do that? A normal Pay Per Click ad will have a headline, description and URL. Some platforms have a specially designated form that makes it easier to write your ad. The main point of your ad is to describe your business and influence the people who read your ad to click on it.
To have a successful Pay Per Click Campaign, you need to research your target audience. You must know about your product, so you can focus on marketing to the targeted audience. Apart from that, make sure that you are selling a high quality product, as this will boost confidence in the customers and can boost your Pay Per Click Campaign.
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Thursday, July 24th, 2008 at 2:32 pm
A landing page is a dedicated page that viewers are sent to after clicking on a link, generally from another source like a Pay Per Click advertisement. The page focuses on a particular service or product with the intention of persuading the viewer to take some course of action that will end in a sale for your company. Strategies for many landing pages are pertinent to all of the pages on your web site and are valuable in view of general web page development and writing.
The process of a sale goes something like this: a prospective client lands on your home page, chooses an option from the menu or an offer featured on the home page, arrives to the product/service page and then makes a purchase.
In some cases, this may be true. In most cases, however, the client has linked in from some other site or article and only about ten percent of visits to a web site start at the home page.
Some experts in marketing believe that your landing page should be exclusively devoted to a single offer, while others will tell you that your should supply simple access to all of the other sections of your site with offers mentioned one these areas as well, should the visitor not be interested in your main offer.
If you are planning to use Pay Per Click advertising to direct your clients to a particular offer or service, then a page that is dedicated to that offer with minimal mention of anything else would prove to be your best strategy. Besides, most Pay Per Click advertisements are targeted so the traffic generated from this source is focused.
When you use Pay Per Click Advertising to send web traffic to your landing page, you should consider the use of a different marketing copy founded on different bids for key phrases. This will be a little more work for you, but it will be worth your time. Read the rest of this entry
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