The Secret To Writing Killer Press Releases
Press releases have long been a standby for launching new websites and initiatives. Press release news wires are the source of many of the news items you see on a daily basis throughout the blogosphere and in the media.
When you write a press release, you basically need one thing: a story.
A press release is an introduction to a media outlet telling them that you have an angle. It lets them know that you have something worthy of discussion. Keep in mind – the media survives on finding the next new thing. Depending on how you frame your story, that could be you!
A press release isn’t your company in the spotlight. It isn’t 700 words about your company. To be successful, you have to tie it to something. Read the rest of this entry
