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Marketing needs to be managed. If you don’t manage your company’s marketing and build little conversion metrics in to each and every ad how are you going to know what works and what doesn’t?
Pay Per Click isn’t any different. In order to run a good campaign (and not [...]

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As we start getting into heavy duty marketing, you’re going to hear about all kinds of different marketing techniques that the big boys use. Examples are search engine marketing, direct mail marketing and referral marketing. All of these types have their place, but there is one that beats them all - hands down. It’s having [...]

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Businesses, both big and small, live and die by marketing. It doesn’t matter if you run a freelancing site, a blog, a shiny new storefront, or a place that makes plastic cups - marketing is key. People who might be interested in what you make need to be able to find you. [...]

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