www.google.com/trekfan) that allows Google users everywhere to overlay Star Trek and other science fiction images on Google Earth. (Photo by Ethan Miller/Getty Images) *** Local Caption *** Ed Ruben” width=”172″ height=”109″ />

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Marketing needs to be managed. If you don’t manage your company’s marketing and build little conversion metrics in to each and every ad how are you going to know what works and what doesn’t?

Pay Per Click isn’t any different. In order to run a good campaign (and not risk losing your shirt in the process) you have to manage it. Sure, anyone can set up a Google Adwords campaign, but do you have what it takes to manage it effectively?

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As we start getting into heavy duty marketing, you’re going to hear about all kinds of different marketing techniques that the big boys use. Examples are search engine marketing, direct mail marketing and referral marketing. All of these types have their place, but there is one that beats them all – hands down. It’s having a strong network.

There are all kinds of different names for a network… You might consider them your personal network or your professional network. Bloggers think of their readers as people in their network. Email marketers align the people on their lists to be in their network. The common glue, though, is trust. If people don’t have trust in you – they won’t be in your network for long!

Now, notice I didn’t say it’s ‘network marketing!’ The reason I didn’t is really very simple. Your network is finicky! Read the rest of this entry

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Businesses, both big and small, live and die by marketing. It doesn’t matter if you run a freelancing site, a blog, a shiny new storefront, or a place that makes plastic cups – marketing is key. People who might be interested in what you make need to be able to find you. If they can’t, your business will quickly run its course and you will be looking into the sky wondering what happened?

Marketing nowadays comes in all different shapes and sizes. There are some that happen on the Internet and others that happen in the ‘real’ world. Dare I say real-world marketing can still be effective, but guess what? That’s where the majority of business transactions take place.

So, lets take a little walk down the trail to your success. This also gives you an idea of where we are going to be going here on MarketingHackz.com.

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