Friday, May 16th, 2008 at 7:48 pm
Direct mail marketing is easy. It’s one of the quickest, cheapest, and most actionable forms of advertising. But it amazes me how many people don’t understand what they are doing when it comes to putting a good campaign together!
Here’s an example. I got an over-sized piece in the mail from a local bank. It’s about 4 inches x 6.5 inches. In big letters it says, “Does Your FREE Checking Account Earn 4.05%?” Then there are three rates underneath (and this ugly picture of a guy getting his toupee blown off..).
When I got it in the mail, I glanced at it, read the headline, and promptly threw it in the trash. In fact, I would scan it in and post it here – but I had to dig it out of the garbage can and don’t want to goo up my scanner.
Quite simply, this card didn’t do anything for me. There was no action step. There was no incentive. In fact, all it said was, “Visit your nearest branch and be WOWed!” What do I care? I am perfectly happy banking where I am at.
Like our friends at the bank, there are so many ways we can screw up a direct mail piece. Some are less obvious than others, but I want you to spend your money wisely. So we’re going to take a minute and go through ways to boost your response rate using direct mail..
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Sunday, May 4th, 2008 at 7:35 pm
Press releases have long been a standby for launching new websites and initiatives. Press release news wires are the source of many of the news items you see on a daily basis throughout the blogosphere and in the media.
When you write a press release, you basically need one thing: a story.
A press release is an introduction to a media outlet telling them that you have an angle. It lets them know that you have something worthy of discussion. Keep in mind – the media survives on finding the next new thing. Depending on how you frame your story, that could be you!
A press release isn’t your company in the spotlight. It isn’t 700 words about your company. To be successful, you have to tie it to something. Read the rest of this entry
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Wednesday, April 16th, 2008 at 12:15 pm
Businesses, both big and small, live and die by marketing. It doesn’t matter if you run a freelancing site, a blog, a shiny new storefront, or a place that makes plastic cups – marketing is key. People who might be interested in what you make need to be able to find you. If they can’t, your business will quickly run its course and you will be looking into the sky wondering what happened?
Marketing nowadays comes in all different shapes and sizes. There are some that happen on the Internet and others that happen in the ‘real’ world. Dare I say real-world marketing can still be effective, but guess what? That’s where the majority of business transactions take place.
So, lets take a little walk down the trail to your success. This also gives you an idea of where we are going to be going here on MarketingHackz.com.
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