For those of you who like numbers and surveys – White Paper Source has a real nice free PDF download about social media adoption.  The numbers in it are for the most part staggering… 

Here’s a brief look at what’s in it:

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“We set out to uncover the “who, what, where, when and why” of social media marketing with this report.  Nearly 900 of your peers provided the kind of insight that previously has not existed. In this report you’ll find:

  • The top social media marketing questions marketers want answered
  • How much time marketers are investing in social media
  • The benefits of social media
  • How time invested impacts results
  • The top social media tools
  • And much more!

If you’re pondering starting social media marketing, these findings will help push you over the edge.  If you’re already onboard, feel free to examine what the really experienced marketers are doing (and use this study to persuade others).”

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Let me know what you think!

JD