I heard a bit of troubling news yesterday… It seems that there are people in the academic community who are saying that businesses shouldn’t be marketing right now. The truth is – there is no better time than now to market!
My girlfriend came home yesterday after attending a marketing class saying that the professor gave a 30 minute lecture on why no one should be spending ad dollars right now. I’m sorry – but this guy is full of it.
Provided you are cash flush or have some spare money in the bank, why would you knowingly stop advertising when all of your competitors are pulling out? Why would you stop running Adwords campaigns when the pay per click rate keyword rates are the lowest they have been in years?
Seriously – what are the reasons?
It doesn’t matter whether you are buying commercials, radio ads, banner ads or anything else. The prices are dropping and all your competitors are dropping out. Now is the time to make your mark!
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Agree big time with your assessment Jason. If you have a positive cash flow, you should totally be advertising and hitting on niches that you know will be successful. Try to overwhelm your competition…they are reeling. Hurt them, and the best way to do that is spend heavily to capture more market share.
Absolutely Stuart! The first place most companies cuts spending on is marketing – which is stupid. Especially in times like these – you will actually be able to buy more positions/ads with the same budget…
Well said Jason! This is exactly the time “to make your mark” like you said. When you find a highway free of any traffic sometimes you have got to push the gas and let it roll
I couldn’t agree with you more. If you competition wants to bail… let ‘em. When they decide it is time to come back you will own their customers and there will be only one place to go in that market… through you!
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