Comments on: Why You Should Use Twitter and Become a “ChirpMarketer”

By: Sarkdeege

Sarkdeege — Tue, 02 Feb 2010 14:10:22 +0000

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By: Martin Malden

Martin Malden — Tue, 17 Feb 2009 09:28:10 +0000

I agree with the risk of opening the floodgates as described in the General Motors example by RichSpalding, but I do think that Twitter provides an opportunity to intercept and resolve gripes about a genuine service issue.

Places like Twitter is where a lot of harm can be done to a company’s reputation by people who complain about something when they’re frustrated. This leads to everyone jumping in and adding their own horror story and they wind each other up.

If General Motors had a small team monitoring Twitter for complaints about GM products, and they were able to jump in and address them before they got out of hand, they’d get the benefit of turning potentially negative publicity into positive publicity. They’d also be able to pre-empt escalating customer complaint cases and all the cost that goes with them.

Martin.

By: Twitter CAN be used for business - Webmaster Forums UK SEO SEM Webmaster Community Forum - UKWW

Wed, 17 Dec 2008 15:42:54 +0000

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By: RichSpalding

RichSpalding — Wed, 17 Dec 2008 13:55:45 +0000

I love the way Twitter has created its our sub-language, and as a Chirp [self] Marketer I think this post is spot on.

I forsee a problem with Customer Service though. Twitter works for small companies with a small amount of followers, but how would a large company like General Motors keep track, let alone respond to, @tweets about the gear box on it’s latest model. It’s akin to email, in theory making it easiers for company/customer to interact. But actually it makes it so easy for the customer to interact that the company can’t keep up. Whilst a mountain of @tweets build and are left unresponded – with the added embarassment of it all being public.

Regardless I agree, companies should have a presence on Twitter, they just need to manage Tweetsumer expectations.

By: Ritu

Ritu — Wed, 17 Dec 2008 08:10:09 +0000

@Terry : I wouldn’t say promoting your blog or links on Twitter is spamming if you are doing it in moderation. We need to realize that social platforms are out there for us to become social. If we don’t participate or engage in conversation on twitter and only tweet links then I would say that is spamming. It all depends how you use it. For example some people tweet links throughout the day but they aren’t exactly from their blogs. They share what they find interesting with their followers and friends and once in a while throw links from their blogs as well.

I think the key here is to participate and be a part of the community first. You need to engage and become an active participant. The central idea of any social media platform is to give to the community first and not ask. I hope that answers your question .

By: Terry Krysak

Terry Krysak — Wed, 17 Dec 2008 04:01:41 +0000

John Chow http://johnchow.com just sent out a tweet asking “What Would Make You Unfollow Someone On Twitter?”

Aside from useless messages, one common thing was people advertising their new blog post, or new product, asking to be Dugg,and spammy tweets.

I unfollowed someone lately as they were asking the readership on their blog if they should sell a new video product or not. Many readers responded, and the blog owner replied by ranting about the people that felt it should be given for free.

In subsequent days he whined about his opinion that readers did not understand his question, and he sounded quite angry.
AFter suffering through way to many tweets on that subject I stopped following his tweet and his blog.

I would like to hear some feedback on the promoting your own blog issue. Is that considered spam?

Terry Krysaks last blog post..Portrait Of Allan Nott-Original Drawing Artwork

By: Ritu

Ritu — Tue, 16 Dec 2008 18:16:30 +0000

@Stuart : Thank you for your comment. I thought the point no.3 “Humanization” would cover that but I should have talked a little more about it. Thanks again

By: Stuart Foster

Stuart Foster — Tue, 16 Dec 2008 17:41:46 +0000

Another important thing to remember when marketing your brand on twitter…is to engage the audience back, show personality, and remove that separation of company to client. Everyone is a person on twitter…and no one likes a person who just drones on about themselves…and doesn’t share the love.

Stuart Fosters last blog post..Interactive Social Media